to this Engineer
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Happy Mother’s Day.
Add to Cart Retargeting fetched us 146 conversions at INR 18 each.
Retargeting people who’ve added the products to cart, but didn’t purchase can give very fruitful results. Find the results of an experiment which we did. We’ve got 146 conversions at INR 18 each. This is how you capture the audience – In the audience section, go to Create Audience, click Website Traffic, Click on custom combination and do as per the image shared. Once enough Audience is populated (min 50), start a conversion ad with page post mentioning “Did you forget to buy? Here is your last chance to grab. Order here – ” with a budget of 40 to start with.
Always stress on leveraging Assets which you’ve built by facebook advertising. Here are top 3 things, I work on:
1. People who visited campaign page
2. People who purchased
3. People who engaged on your FB Page or Post from which you are doing ads
Today we will talk about the 3rd point. When we got an idea – we’ve created a FB page around that niche & started doing ads (page post photo ad). We’ve got around 50k engagement on a specific page post, however, only 3k audience visited the campaign page. Others just liked the post and left. When someone likes the post, high chances that he might be interested in the product or information related to that niche. But the timing of the ad was not right. Earlier we had no option on reaching back the people who engaged on the page but didn’t visit the website.
Facebook have started offering this feature ‘Create Audience – Engagement on Facebook Page’. Now you can capture the audience who engaged with the content of your page (ad/ post/ like/ comment/ share etc). And trust me – this is a goldmine if you are working on a passionate niche.
Here is how you create this audience:
Go to Audiences –> Create Audience — > Custom Audience –> Engagement on Facebook — > Page — > Everyone who engaged with your page –> Create.
Attached is the screenshot of an experiment which we did targeting people who engaged with the page but didn’t make the purchase. Results were pretty good. We’ve got 370 conversions around INR 90 each (Tees @ 599, Hoodies @ 1199). Just for information, we’ve got the first 150 conversions at INR 50 each. We’ve tested targeting ads to the people who engaged on facebook but didn’t purchase for various niches. Every time results surprised us with brilliant conversion costs.
If you’re targeting specific niche – always create a page related to the niche/ post relevant content related to the niche & keep the audience engaged with your content. It only takes 15 mins of time a week to start with.
‘’Do it with passion or don’t do it at all’’ is what Jigar has to say to all!
Jigar and his wife Ami decided to pursue a career on My Dream Store 11 months back. Little had they known that there was magic in store.
Let’s head back to 2014 where it all started. ‘’I remember ordering hoodies for my college batch from Esparsha (Name prior to My Dream Store). I am well acquainted with Karthik since then ’’ recollects Jigar.
Jigar began with monetising on the several humour and entertainment pages that he owns. ‘’Éach of my page had traffic ranging from 3 Lakhs to 7 Lakhs. I started using these pages to sell traffic by posting links from websites like ‘’NextSoup’’ and ‘’The StoryPedia’’ and began earning’’ says Jigar.
As the saying goes ‘’Networking is an essential part of building wealth’’, that’s exactly what clicked here too! In 2015, Karthik (CEO of My Dream Store) mentioned about My Dream Store to Jigar, who by then began working in an MNC. ‘’I started with campaigns on humour niche and posted them on my pages but nothing clicked! I had been working with Facebook pages since 2010 hence I believed that organic reach would easily get me sales.But I was wrong!’’ states Jigar.
Jigar got introduced to Facebook Ads in 2016. He then discovered its potential and resorted to Youtube and several blogs for seeking help.On digging deeper into Facebook Ads he gained a grip on how this works. ‘’I decided to start with a broader niche and picked ‘’Birthdays’’ as my first. I struggled a lot! Cost of conversion was always higher than my profits. I failed in targeting April birthdays. I did not give up. In May, I did several experiments costing huge amounts. but I got the best ad sets possible.I sold 3000 tees on June birthdays in just 17 days and recovered all the losses of my previous campaigns’’ laughs Jigar. This was Jigars breakthrough!
In the upcoming months Jigar dived into the game completely! Be it Relationships,Professions, Hobbies , Fan arts etc..he tried them all and achieved enormous success in each and every niche.
This is how his dashboard looks like!
Out of the total number of tees he sold,10000 were just from birthday niche!
‘’In this entire journey My wife has given me immense support throughout. As I am a part-time campaigner, It becomes tough for me to manage the campaigns alone everyday. But my wife keeps track of all my campaigns daily. Without her support this wouldn’t be possible. Now, I work in MDS for 1 and half hour in the morning and 3 hrs after my office. My wife has started launching her own campaigns recently as well.’’
Jigar’s and Ami’s part-time income from My Dream Store is now helping them travel places. They have shared few of their travel moments with us. Their commitment and passion towards campaigning makes us feel immensely satisfied to have build this platform and change people’s lives in such a way!