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We started November with a bang! In November Week 1, we have recorded our all time high sales numbers. On 8th November our Government has announced Demonetization making the 500, 1000 denominations unacceptable.  This move has drastically affected eCommerce companies which mostly rely upon COD orders.

In this article, Sumanth our Marketing Head and also an alumnus of IIM Lucknow discusses the positive- negative impact of Demonetization and why campaigners have reasons to cherish in the long run.

Higher Proportion of Prepaid orders

One positive aspect of Demonetization is the increase in prepaid transactions. More customers are now opting for internet banking, credit card, debit card, mobile wallets to make their payments online. That means with more prepaid orders there are less returns, more successful deliveries and better profits for our sellers. In the long run we expect this trend to continue and bring positive results mentioned.

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CODs are Back!

As we all are aware, the entire nation has faced cash crunch issues – as a result COD orders have plummeted by 80% and prepaid orders have dipped 60% in the week following Demonetization.

 In these tough times, we helped our campaigners to get sales by offering Rs. 50 off + Rs.50 cashback on prepaid orders – this resulted in quick normalization of the prepaid orders but COD orders took time to get back on track.  Encouragingly, there has been a significant increase in COD orders from Week 3 of December and now we are on the same scale as of Octobers order quantities.  Now with more cash supply, more ATMs operational COD orders are on the raise and are here to stay!

Article janReduced Dispatch Time

From December 21, 2016 we have successfully implemented and started a 3-day dispatch cycle i.e campaigns are dispatched to the respective buyers within three days from the campaign closure. This means less time a customer waits for his product, lesser cancellations and more profits for you.

Weekly Payouts

You will now receive your payouts on a weekly basis! Earlier campaigners had to wait till all the products in a campaign to be delivered to get their payout. These hassles are now eliminated with the Weekly Payout Cycle  system. With you receiving the payout money every week you will have funds to invest in FB ads or enjoy them at your will!

New Product Additions

Recently we have added Polo T-shirts, Baby rompers in our product offerings. We have noticed lower conversion costs for Polo tees, we recommend our campaigners to reach out their previous visitors (custom audiences) and cross sell Polo Tees with fresh designs. Keep your previous t-shirt designs on hoodies and capitalize on the winter demand for higher sales, margins.

So, why wait! Launch your campaign now and enjoy faster delivery cycles, lower return rates and better profits on your products.

Back in December 2015, Mubaid Syed, Founder and CEO of a well known e-commerce company was going through tough times financially in his startup. He was desperately seeking investors, looking for funds to take his startup to the next level and keep his startup dreams alive. “I waited. I waited hoping for a positive response from any of the angel investors. The talks have been going on for months. I started to get frustrated as most of my time was going in making excels, meetings, presentations and very less on growing the business” recollects Mubaid.

After lot of chasing, refusals from investors, the time had come to end for his 3 year entrepreneurial journey. “I couldn’t move or talk, tears in my eyes, I fell on the bed thinking it’s over. I am done. I am done running after investors. I am done with this startup thing. Did I fail everyone? My parents, friends, myself?” questioned his inner self. He didn’t have any money left. With his Education loan, Personal loan, Company loan all piled up he had no other option but to look for jobs elsewhere.

“I opened my laptop and typed on Google – Job Resume Templates. While it loads, I opened Facebook and casually went through my news feed and something caught my eye.” An ad from My Dream Store that read – “Create & Sell T Shirts without any Inventory”…

……and the Rest is History.

Fast forward to September 2016, 8 months later, these are the profits he made from My Dream Store. And funnily, it’s almost the equal amount he was seeking from investors just 8 months back.

Screen Shot 2016-12-23 at 9.07.04 PM

Mubaid’s Sales Dashboard as of September 2016, just 8 months with MyDreamStore

 

Journey of a thousand miles begins with a single step..

Mubaid’s first ever campaign on MyDreamStore was targeted towards doctors, that read “Trust me I am a Doctor”. Starting with just Rs 250/- per day, he applied everything he learned about marketing, Facebook Ads. Scared to spend more money in ads, he always kept the budget as low as possible. Luckily, he started getting good sales.

Mubaid Tee

Mubaid’s first campaign on My Dream Store

 

Going forwards, he tweaked the design and launched similar ads for Engineers, Accountants, Architects, Lawyers and every single profession he could think of. “Do you know what I did next? I went to Google typed, list of professions in India”

And for next few months, he started launching campaigns for every single profession he could find. Just changing the profession name and applying what is working. The snowball effect started. From 5 sales per day to 100 sales per day in couple of months.

Mubaid Dashboard

Dashboard showing Sales related Profession design

 

“The sales for early designs started to dip, so I decided to look for fresh ideas. I created new designs for hobbies like photography, travel, gym etc.” And he always kept looking for new ideas, new niches on which he can make a design for.

“It’s not a Get Rich Quick scheme. It takes a lot of hard work. In early days, I went completely mad. I didn’t leave my room for days. Everyday, I would spend 3-4 hours learning about Facebook Ads, marketing, targeting etc. Learn as much as possible. There is no substitute for it” he added.

Now, Mubaid is an accomplished full time campaigner earning money by selling t-shirts, hoodies, mobile cases, posters and many awesome products on My Dream Store. Mubaid spends his free time sketching and he is an avid gamer too. He said he got his long dreamt gadget XBox with the help of profits made from My Dream Store.

  Mubaid Gaming

Mubaid’s hobbies include Gaming, Painting and Sketching

 

With the financial freedom he attained he was able to clear his credit card bills and some part of personal loan, education loan (the beautiful gift of MBA as per him) and is happily married.

Mubaid Marriage
My Dream Store founders Satish and Karthik at Mubaid’s wedding ceremony

 

“I am so glad I did not give up when I was at the lowest point of my life. When you are at your lowest point, you are open to your greatest change. If I had taken up job that day, I wouldn’t be sharing my experiences with you! Work Hard, Believe in Yourself and Never Give up. I would love to help anyone looking for guidance.” he concluded.

Mubaid also runs an online marketing blog T-Shirt Profit Academy where he aims at educating the fellow campaigners with tutorials and case studies on Facebook Ads, Online Marketing and other tips to make money online.   

For Monish, it all started in 2013 — the longing idea to build something, the thirst to do more and the urge to make it big. After completing his graduation, Monish joined as a Customer Service representative in a reputed Contact Services firm. He later went on to do MBA from Liverpool John Moores University following which he joined the Business Development team of a startup based in Hyderabad. As the days passed he felt monotony in working and called it a day to start something of his own — FrenchBob an online gifting platform was born!

The initial days were extremely challenging as the market was not ready for their idea. Things became shaky; days were getting worse, running the company was getting difficult as the funds started drying up.

And it was during these tough times, he met Karthik, CEO of MyDreamStore in one of the startup events. He elaborated the entire situation for which Karthik responded “Monish you can start selling today itself, you make money without any costs and keep your startup dreams alive with those funds”. Impressed by the idea of selling t-shirts online without any inventory or costs Monish kick-started his journey on My Dream Store!

No Looking Back Thereafter

“Like people rightly say, ‘there will be a turning point in everyone’s life’ probably taking the decision to start selling on MDS at the right time was a turning point in my life too. I still remember my first campaign, 16–18 hrs of intensive research every day, trying to find the target audience, the right niche, experimenting with face book ads, learning something new every single day was a whole new experience in itself. And here I am now, earning a handsome amount through selling online on MyDreamStore”, recollects Monish beaming with pride.

dashb1

Monish’s sales as of December 2016, 8 months through his journey with MyDreamStore.

 

Although it was tough in the beginning, all the hard work started paying off. With each passing day I was enjoying the journey more than struggling for success. With things starting to fall in place, it paved way to the other best times of my life.

Monish is happily married, an ardent Liverpool Fan and a travel bug. “I was also able to unleash my inner self, bring out my wanderlust with the money that I’m earning here at My Dream Store” says Monish brimming with Joy.

We’ve all been there! The late-night chit chats with friends exchanging ideas, lamenting about the heavily-burden work life, wanting to build something, make a difference. Well, it was the same for Monish as well, but what made him standout is his self-belief, hard work and the determination to put ideas into execution.

    BeFunky Collage

Monish is all set to share his inputs on Audience Research and Targeting of Facebook Ads through a webinar exclusively for our campaigners.

Join us for the webinar on 24th Dec 2016, Saturday at 11 AM to pick his brain on the same.

Register here “https://mydreamstore.in/webinar

This article explains about the ‘Messaging’ feature available in My Dream Store’s platform. By using this feature, Messages can be sent to the buyers of your previous campaigns. This can be used as an additional channel to promote your new products to the previous buyers of your corresponding niche.

How to send messages to the buyers? Or How to use this feature?

Step 1: Login to your My Dream Store’s account. Switch to ‘Campaigner dashboard’.

Step 2: Click on ‘Messages’ option. (Please refer the image below)

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Step 3: Campaigners do have an extensive option to send messages to the buyers of a particular campaign (Individual Campaign Messaging) or they can group campaigns together according to their wish and they can send messages to the buyers. (Group Campaign Messaging)

Individual Campaign Messaging:

  • On the Messaging page, Click on the ‘Message’ button of the particular campaign for which you want to send messages.(Please refer the image below)

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  • Now a pop up will appear in which you can type in your message. Draft your message and click on ‘Send’ to reach out to your previous buyers.(Please refer the image below)
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Group Messaging:

  • To send message to multiple campaign buyers (groups), Click on ‘Manage Groups’ (Please refer the image below)

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  • Click on ‘Create Group’ and Select the list of campaigns according to your wish, and then click on ‘Create Group’ button. Enter the name of the group as well.(Please refer the image below)

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  • Now the group is created. Click on ‘Message’ to draft your message and hit ‘Send’ button. (Please refer the image below)

 

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Note: You can use this feature only 3-times a week.

 

 

What is Affiliate Marketing?

Affiliate marketing is a referral program in which one can earn money by promoting products listed on My Dream Store.

If you own a Face-book page, Website, Blog, YouTube channel you can showcase My Dream Store’s products and earn cash commissions for every sale you make.

For Sellers, enabling Affiliate Marketing enlists your products in Affiliate Dashboard a Market place where marketers get unique URLs for each of your products.

For each sale that comes from your affiliate, a commission of 10% on Selling Price is charged from your account and paid to the affiliate. This improves the reach of your products and opens up new sales channels for you.  Campaigners will be able to see the affiliate commissions paid in their dashboard.

I am a Campaigner on My Dream Store. What is the procedure to enable affiliate marketing for my Campaigns?

To Enable Affiliate feature: (For Campaigners/Sellers)

Step 1: Login to MyDreamStore account. Switch to Campaigner Dashboard.

Step 2: Click on the ‘Campaign settings ‘(Please refer the image below)

 

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Step 3: You are now directed to ‘Campaign settings’ page. Select the ‘Affiliate’ Tab and click ‘Enable’ button to enable this feature.  This will get your product listed in My Dream Store Affiliate Dashboard (Please refer the image below)

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Note:  Affiliate feature has to be enabled manually for every new and re-launched campaigns.

I am a Marketer. I want to promote My Dream Store products and earn money. What is the procedure to obtain affiliate marketing link? What are the other features available?

To Obtain Affiliate Link: (For Affiliate- Marketers)

Step 1: Login to MyDreamStore account. Click on ‘My Account’ and select ‘Affiliate Dashboard’.

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Step 2: Scroll down and click on ‘Create Affiliate Link’ button. It will show list of products enlisted for Affiliates by the campaigners. Go to the product you wish to promote, copy the unique URL and start promoting it on your website, Facebook page, blog, YouTube channels or in any other mediums. (Please refer the Image below)

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Features:

  1. ‘Analytics’ gives you useful data like total number of views, conversions and conversion rates that are recorded for your promoted URLs, Products. (Please refer the image below)

15       2. Affiliates do have the provision to promote multiple products to their target audience using Store fronts.

To use this feature,

(a) Click on ‘Manage Store Front’ and click ‘Create Store Front’.

(b) Now, enter your Store front title and URL. After that, add the products that you wish to promote by clicking on the add button (Please refer the image below)

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(c)Once done, click on ‘Finished Selecting, Create Store Front!’ button. Now your affiliate storefront is ready!

3.To know information about payouts, Click on ‘Manage payouts’ button to see the commission amount you earned and their payment status.

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What is commission paid to affiliate?

10% of campaign’s selling price will be paid to the affiliate marketers.

Links:
For more information, Please visit – https://mydreamstore.in/affiliate/home

FAQ’s:
For more information, Please visit – https://mydreamstore.in/affiliate/faqs

 

 

 

nsn

Yes! The month of Manliness is here! The No Shave Month of November!

What is it actually ? 

No shave November is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as depression in men, prostate cancer and other male cancers.

The idea originated as Movember in a small pub at Adelaide, South Australia where a small group of people decided to grow moustaches for charity throughout the month of November.In the USA, a non profit ‘No Shave November’ was founded in November 2009 with a similar objective. With the advent of social media, it soon spread like a wildfire and now stands as an international phenomenon.

Today around 21 countries participate in this event post which the money saved by avoiding shaving and grooming is donated towards causes like cancer prevention, saving lives of cancer stricken and aiding those fighting the battle.

What do you have to do with it?

‘’No Shave November’’ being a trend amongst the young folks is the latest big thing! Social media is set on fire with posts of people flaunting their beards with hashtags #noshavenovember #noshavenovember2016 #movember trending on Facebook, Instagram, Twitter etc.

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For merchandise marketers, this month is the right time to cater the ‘beard’ niche with huge number of people looking for products with beard related designs.

Pick your favorite product and  adorn them with beard designs and clever slogans to create your set of themed products right now!

Here are few sample designs that you can refer too with targeting help!

3 plain TEE FB copy

While setting up your Facebook ads, you can add websites, pages related to beard, men’s grooming, grooming products in the interests and reach out to your potential buyers. Here is one sample targeting approach.

Beard Image

Reach out to us if you have any doubts associated with designs, targeting of beard niche.

Happy Campaigning!

The following article consists of information about,

  • Editing Campaign Title and Description.
  • Goal Drop Feature.
  • Closing the Campaign feature.
  • Private Campaign feature.

Editing Campaign Title and Description:

Once a campaign is launched, Sellers do have an extensive option to Edit the Campaign title and description.

How to Edit Campaign Title and Description?

Step 1: Login into your MyDreamStore’s account.  Go to Campaigner dashboard and scroll down to the required campaign for which title and description has to be changed.

Step 2: Click on the “Edit Campaign” option (Please see the image below)

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Step 3: Now, a pop up window with the current campaign title and description appears. Key-in the new campaign title and description. Once done, click “Save changes” to update your campaign details. (Please see the image below)

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Goal Drop Feature:

What is Goal Drop?

Goal drop is a feature in which the goal quantity of the concerned campaign can be reduced by the campaigner.

When is Goal Drop useful?

A situation in which you set your goal high and not able to attain the minimum goal in a given span of time goal drop feature can be implemented.

Note: A Campaign has to reach the minimum goal for it to be considered successful. If the campaign doesn’t reach minimum goal, the orders of the campaign will be cancelled and the money will be refunded back to buyers (In case of prepaid orders only). Goal dropping can only be used if the goal is high. It is highly recommended to keep your goal quantity as five while launching the campaign.

Note: Goal will not be dropped less than 5.

How to Goal Drop?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Campaign Settings “of the particular campaign for which the goal is to be dropped. (Please refer the image below)

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Step 3: You are in the “Campaign Settings” page now. Click on “Request Goal Drop” tab. (Please refer the image below)

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Step 4: Enter the new goal quantity and click “Send Request” to drop the goal. (Please refer the image below)

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Note: Minimum goal should be 5.

Step 5: You can note that the goal quantity of the concerned campaign is dropped to 5 from 50. (Please refer the image below)

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Closing the Campaign:

What is closing the campaign feature?

Closing the campaign feature can be used to close the particular campaign.

Note: This feature can be implemented only if your campaign doesn’t have any sales.

How to use Close the Campaign feature?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Campaign settings “of the particular campaign for which is to be closed. (Please refer the image below)

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Step 3: You are on the “Campaign settings” page now. Click on “Close Campaign” tab. (Please refer the image below)

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Step 4: Enter “Close” in the text box and click on “Close My Campaign” button. (Please refer the image below).

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The Concerned campaign has been closed now.

 

Private Campaign feature:

What is Private Campaign Feature?

Private Campaigns are those campaigns that are hidden from My Dream Store’s Active campaigns page. They will also be hidden from search results and will not appear on Google, Bing or any other Search Engines.

Why Private Campaign?

Private Campaign can be accessed only by the audience who see your ads or potential buyers who have link to access it. Hence it will help you in preventing your design falling into wrong hands and avoid imitation designs.

How to make Campaign Private?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Campaign settings “of the particular campaign for which is to be made Private. (Please refer the image below).

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Step 3: You are on the “Campaign settings” page now. Select “Private Campaign” tab and click on “Make Campaign Private” to make the Campaign private. (Please refer the image below).

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Note:

  • Once a campaign is made private, relaunched campaigns of the parent campaign will be private as well.

One Click Private Campaign:

We do have an extensive option to make all your campaigns private. To make all campaigns private, follow the procedures below,

Step 1: Login to MyDreamStore account. Click on “My Account” drop down list box. Click on “Profile Settings”.

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Step 2: Click on “Campaign Settings” option.

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Step 3: In “Campaign settings” page, Click on “Make all my Campaigns Private” to make all your campaigns private.

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What is a Store-Front?

Store front is a collection of your products (Campaigns) under a single roof. In other words it’s a micro site to organize several of your products under a unique URL.

This will help you in promoting multiple products for a specific niche or can be used as an online store for your designs, products.

How to create a Store-Front?

Step 1: Login into your My Dream Store account.  Click on “My Account” and then “Store-Fronts. (Please refer the image below)

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Step 2: Now, you are in the page of “Store-fronts”. Click on “Create-Storefront”. (Please refer the image below)

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Step 3: You are redirected to creation page.  Type in the name for your store front, required URL name and select the products you wish to add under this storefront.  Once done, click on ‘Create’ button (Please refer the image below)

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Note: There should be minimum of 3-campaigns to create/organize a store-front.

Step 4:  Now, your storefront is ready. Make it more attractive by adding a cover picture that reflects the theme of your storefront or your brand (Please see the image below)

 

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Please have a look how a campaigner has used Storefront feature to organize his products under single URL and promote them to Civil Engineering niche.

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Truth Revealed!

Over the past few days we have been reading your comments regarding dispatch and post dispatch issues for the orders. There has been constant voice around transparency of status updates. There are two kinds of issues broadly

  1. Dispatch pending from My Dream Store
  2. Product Dispatched by My Dream Store but not delivered to customer

Dispatch pending from My Dream Store

We have dispatched all the orders pending from our side.  We had some maroon color hoodies that were pending till day before yesterday which are also cleared as of now. As on 24/10/16 the report of orders that are not dispatched from our side are 667.

So why is campaign report showing Not Dispatched ?

We recently made the campaign status report live which contains each order status. There were two issues which are being addressed.  The first issue being Campaign status is being shown as dispatched where as all products are not yet dispatched. To avoid confusion we removed campaign status and we are showing only order status and fixing issue one. To give a background of second issue, when we send a shipment out there are 150 service codes which logistics companies return back like ( in transit, out for delivery, pick up incomplete, manifested ) etc. We need to map these codes back to simple statuses. There were some issues with this tracking system hence we still declared product in beta. We are working closely with our logistics partner to fix this technical issue. The tentative date for fixing this is 31/10/16.

Product Dispatched by My Dream Store but not delivered to customer

Like we mentioned above the tracking system in tech is broken. We do a direct deep integration to our logistics partners.  We are figuring out the issue and we are hopeful to fix it by the weekend.  Regarding service issues our logistics team is coordinating on a daily basis to follow up on thousands of shipments, interacting with consumers and logistics partners and ensuring delivery happen.

I want to know more tell me….

Why is My Dream Store not fighting with courier companies ?

  • In Fact we are fighting with them each day. We just got our COD handling charges down. We are working on returns and tracking all the 150 NSL codes each day and finding resolutions. We got down our return rate to under 20% which is one of the lowest numbers in Industry. The avg number of attempts we are doing for delivering each product is 5. In some cases we have even done 8-9 attempts. We are a small brand fighting these logistics tycoons, there are hardly any options than Fedex, Ecom Express and Delhivery. So we choose to improve whom we work with . Fix our systems and deliver best results. The situation is improving continually and Indian logistics looks bright in the next 3 years.
Courier company Delivery service for prepaid Delivery service for CoD Technology quality Service levels Price
FedEx Awesome Bad Good Good Normal
DTDC Bad NA Avg Bad Low
Delhivery Good Good Good Good Normal
Ecom Express Bad Good Bad Good High
Bluedart Awesome Bad Good Good High
First Flight Bad Bad Bad Bad Low

How do we trust your data ?

We deal with thousands of orders each day and there is a lot of deep technology integration with various departments, vendors, sellers and consumers. We do not indulge in any manual updation of database entries as it would corrupt the data even for our own use.  We respect the value of your data. We believe that understanding the inefficiencies and appreciating your candid inputs will help us grow this company more valuable.  We have thousands of technology jobs running around the system as of now. Even after rigorous testing there might be some unforeseen use cases or sometimes our third party dependencies break down. We as engineers understand that breaking is a part of making things happen. We are proud of the journey we had with you so far and we want to be equally proud in the future. Hence we do not engage in any such practices that provide short term benefits.

Each time My Dream Store is giving answers but are you serious about fixing things ?

We are core team of engineers.  Like Peter Thiel says we believe in doing things 10x better than others. For some of you who know, to print a T-shirt involves as many as 15 small jobs.  This looks extremely simple but intensely compound when we scale. We do a lot of optimizations day in day out to squeeze out lead time, wastage and hundreds of challenges around it.  The problem becomes even more interesting with the floating inventory, multiple suppliers and the payouts model.  We have been building this product with passion for 18 months and we are still perfecting it and the hunger to make it better is equally there as it was then. We do not see our product as sub standard compared to the American products. Indian market poses its own set of challenges like cash on delivery we try to do the best we can.

Ufff! creating the best designs, using the Fb pixel, boosting ads, finding the target audience, making good conversions, retention schemes etc etc etc have been the buzz words all this while!! Agree??

Besides designing and marketing, we’ve been exploring other avenues to bring in sales and tried the idea of adding a fashion sense to the looks.

How differently could one wear a TEE and make a style statement of oneself, how to both don a superhero tee and yet look chic, how could one wear one’s favourite music band and also get a few heads turned.

Let’s take a sneak-peek into how to chic-ify these looks!

Feel the heat on your shoulders!

Nothing says vacation ready like the white off the shoulder top and get ready to feel the sun on your shoulders!

Black is the new trend!

Bold is Beautiful! Which is your signature all-black clothing?

 Shopping Bee

THE Shopaholic..!!

cuz

It’s not an addiction. It’s an experience.

Mini’s and Neons

A flash of fluorescent is all you need to spice it up.

Pull off the Geek Chic Trend

Incorporating geek chic elements into your ensemble would make this librarian-esque look easy to rock.

THE Badass me!

WHY SHALL BOYS HAVE ALL THE FUN! Call it SWAG, call it attitude, ready to pull it off with style.