It is common for businesses, companies to create products, services that appeal to a set of people called ‘ Target Audience ‘ i.e people who are the potential buyers of the products.
Consider the following examples :
Nestle, Maggi – Maggi is a brand synonymous with noodles in India. Who are the buyers for it ?
a. Office goers, students who want things to be tasty and cooked fastly.
b. Working Moms who have minimal time to cook breakfast for their kids yet want to provide a healthy breakfast
You see the Maggi adverts, packaging designed to resonate with the thoughts of their target buyers
• 2 Minute Noodles
Examples of Niches:
Hobbies – Photography, Biking, Fitness, Cooking, Playing Chess, Cycling, Painting, Yoga
Professions – Accoutants, Lawyers, Doctors, Engineers, Developers, Human Resources
Sports – Cricket, Football, Volley Ball, Basket Ball, Sports teams, Sports personalities their quotes
Social Issues, Cultures, Family, Relations, Events, Beards and many more
The scope is limited but you have to weigh in the following thoughts before selecting your niche
• Is my Niche Big enough ?
• Are they passionate of their hobby / professions / interests ?
• Do they shop online ?
• Will they have access to Internet, Online Banking ?
• Is my niche targetable via Facebook Ads ?
Most of the campaigners who fail are the ones who create a design and then look out for audiences. Instead it works the other way
Identify a niche -> Create products for the niche -> Promote -> Scale up