What is Campaign Analytics?
Campaign analytics helps you understand the funnel data and demographics data for your campaigns. From the campaign analytics, One can get insights on Total views, Add to Carts, Products sold. It also gives information regarding referral sources, locations and Creating referral links.
This enables you to identify the best channels, sources that are driving sales and help you in optimizing your ad campaigns.
How to access Campaign Analytics?
Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.
Step 2: Click on “Analytics icon “of the particular campaign for which the analytics is to be obtained.
Step 3: You are on the “analytics page” right now. The analytics page will show data of total sales and view your campaign have got.
The below image shows the Number of Products Sold and Total number of Views your campaign has received. You can also select the time period of the data.
‘Track Conversions’ section breaks the data by product type and shows info regarding Add to Carts as well. Here you can also create trackable URL for your perusal. For Example, You can create different source URLs for Facebook Ads, Mailers, Twitter and track channel wise performance. Please read more about Trackable URL here – https://goo.gl/Y7W9dR
The “Referrers” section display the Source of traffic. (For Ex., Facebook or Google or Direct Traffic etc.)
The below gives your info on top cities visiting your campaign.