Add to Cart Retargeting fetched us 146 conversions at INR 18 each.
Retargeting people who’ve added the products to cart, but didn’t purchase can give very fruitful results. Find the results of an experiment which we did. We’ve got 146 conversions at INR 18 each. This is how you capture the audience – In the audience section, go to Create Audience, click Website Traffic, Click on custom combination and do as per the image shared. Once enough Audience is populated (min 50), start a conversion ad with page post mentioning “Did you forget to buy? Here is your last chance to grab. Order here – ” with a budget of 40 to start with.