It’s time to experience the month of cupid. Yes, the month of February has finally arrived!! What it brings along is the marketable Valentine week!!
What’s in it for ME?
The celebration of Valentine’s Day in India began to become popular following the economic liberalisation.
The day may be all about love, gifts, purchases and splurging, but if you are a little discreet, this is an opportunity to make money too, and how! The V-Day market has reached 22000 crore market in 2014 and has been only growing from time to time.
According to the latest Mastercard Consumer Purchasing Priorities Survey, more than half of Indian consumers plan to go out for a meal on Valentine’s Day (55 percent), and more than a third plan to spend time with their loved ones by going to the movies (42 percent).
Among the Indian consumers surveyed, a fifth (21 percent) plan to buy a gift for their loved ones on Valentine’s Day, on an average spending close to Rs 1,500.
Valentine’s Week has its own significance among the youngsters. During this week each day is celebrated in a different way.
- Rose Day – 7 February
- Propose Day – 8 February
- Chocolate Day – 9 February
- Teddy Day – 10 February
- Promise Day – 11 February
- Hug Day – 12 February
- Kiss Day – 13 February
- Valentine’s Day – 14 February
So what are you waiting for??
Train your brain cells and see what you can sell to all those who are drenched in the ocean of love 😉
Still not sure how to proceed with the niche?
Worry not and have a look at some of the design suggestions to help you with.
Location: Preferably Metro cities
Age: If the target is male(gift to a female), go with 23+; If the target is female(gift to a male), go with 20+.
Detailed Targeting: You can choose any suitable targeting among Married, Newly Wed, Engaged, In a relationship, New parents depending on your design and target audience in mind.
Ad Placement: Go with the options of Facebook feed, Instagram, Audience network.
One interesting insight we got from this niche is that the reception of ad banners is good when the mockup has a model wearing the product. So we are attaching few of them to so that you may download and use them.