Our Campaigner of the Week is – Chandu Reddy!

Meet Chandu Reddy, an Engineer and a design enthusiast from Hyderabad.  He launched a campaign Alumni t-shirt on My Dream Store earlier this year for his friends, classmates and batch mates, targeting all those who miss the Alma Mater BITS Pilani, Hyderabad, just like him! This week he is our campaigner of the week!

Recently, we spoke to him about his experience with us. The conversation has been transcribed below.

Tell us a little bit more about you!

My name is Chandu Reddy and I am a student from BITS Pilani, Hyderabad campus where I was a member of the student union last academic year.  I really like and follow minimal designs.  I also pursue Photoshop as a hobby.

What is your T-shirt about?

My T-shirt was about the Graduating batch of 2011 from our college. We spent many moments on campus which we will cherish for a life time. I wanted to give something to the students which they can carry with them and keep as a memento.


What was launching your first campaign like?

The My Dream Store model really makes my work easy as I don’t have to take care of the logistics; or collect money and to deliver the tees. Even when I was just starting out, I could very easily understand this model. Launching a campaign, setting a goal etc., made a lot of sense and I was able to do it very easily.

When is the first time you heard about My Dream Store?

I heard about My Dream Store almost at the time it started. I kind of liked the idea as it was similar to what I had thought of starting two years ago. Since then, I have used this platform to sell many t-shirts.

How did you promote your t-shirt? Any advice for others on what is the best way to promote a t-shirt campaign?

The first thing for a good T-shirt is good design. This is the main ingredient. Next I will try to target the specific audience and promote the campaign with them. I have learnt to be prompt and reply to all their queries immediately to make them feel confident of buying anything from a new online apparel store.

Did you communicate with our customer support team in the process?

The customer support team were very proactive in sending out the details I need at regular intervals. You have an awesome customer support team who responds very quickly with quality answers.

What’s the best piece of advice you could give someone just starting out? 

People love what they wear and are very choosy about it. Nothing less than a great design is going to sell.


We thank you Chandu for the faith you showed in us. Chandu also participated in our April, ’15 contest called the ‘Clash of Titans.’ His campaigns were very successful and won big money as he was one of the winners!

However, for our readers, remember, if your first campaign doesn’t work out at first the way you hoped, DO NOT give up. Reach out to us and learn how to promote more. Try and try till you succeed. Someday, you will be a top performer and we will be hailing you as the Campaigner of the Week.

See you guys again next week. Till then, keep campaigning!

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