Author: admin.

People start businesses with different objectives – some want to make money, some want to invoke their passion or an idea, for some, it is a legacy passed on from their family. Whatever the objective may be everyone strives to generate profits to build a healthy, sustainable business.

While a business is running one tends to lose focus to other things and very often forget the basic economics, the balance to maintain between income and expenditure. You must have witnessed scenarios either in your own case or through other campaigners where the seller ends up in loss even after being able to generate good sales for their products.

This happens mainly because of the lack understanding of cost and market dynamics

Well, the aim of this blog is to sensitize you with the factors that directly or indirectly impact your Profitability and help you understand the price and market dynamics.

First, let us start with the basic Profitability Equation

Looks simple right! But when it comes to reality, businesses need to do lots of other stuff to drive their Sales Revenue. Transport costs, promotion costs, manpower costs, operations costs, rents etc.

Let me explain you with a simple case study

Similarly, online businesses also have promotion costs, return costs apart from the product cost which in your case is the base price. So the profit equation for your t-shirt business looks like this


Gross Profit: Profits /Income Earned from Delivered Orders

Return Debit: Deductions from Returned Orders

Return Credit: Profits earned from orders fulfilled from in stock returns

Ad Spend: Amount invested in your Facebook ad campaigns

Example, Net profit for selling 100 T-Shirts each at Rs.599 with 10% Returns, 0% Reuse and Cost per conversion Rs.150 looks like this

Now let us deep dive into the factors that will significantly affect your profits

  1. Pricing – Pricing is, of course, the most important factor that affects your profitability. Poor pricing results in poor margins and thus your overall ROI.

Many times, users ask us what is the ideal price to sell their custom products. We recommend the following prices if you are driving sales from online promotions.

  1. Payment Mode – India is a COD predominant market. Trust issues, Low penetration of internet banking, cards are the main factors why people prefer COD options.

Higher COD orders result in Higher Returns thereby affecting the margins. We have even noticed some campaigns with 90% COD orders have Return Rate as high as 54% which ultimately results in losses.

We recommend keeping a check on COD vs Prepaid order percentage and maintain COD orders to less than <70%. One way of doing this is to go to your campaign settings and disable COD payments when you notice higher proportion of COD orders coming in.

  1. Return Percentage – Although COD orders contribute to the majority of returns, there are other factors related to logistics, buyer psychology that will affect your overall return rate.

The major reasons why customers refuse the products are

  • Non-availability of the buyer at the time of delivery
  • Non-availability of cash at the time of delivery
  • Incorrect address and other information
  • Reduced interest levels at the time of delivery
  • Impulsive behavior, no purchase intent at the time of placing an order
  • Longer delivery schedules viz in Tier 2,3 cities, towns.

We have also noticed that states Bihar, Mizoram, Nagaland have higher returns compared to other states. Request campaigners also to analyze the data available from the Orders Dashboard

  1. Design and Niche – There are Amazon, Flipkart, Myntra etc where there are lakhs of t-shirts. Brands like UCB, Aeropostale selling tees from as low as Rs.499. But have you ever thought why people should buy your products? It’s all about the DESIGN!

A good design makes your campaign, product desirable. A good design allows you to demand a premium. If people really like it they will wait for any length to get hands-on and wear it. We have noticed that some niches have almost 100% acceptance rate (zero returns) irrespective of delivery duration.

Make designs that are unique, exclusive and ensure that your niche has a very passionate audience. This leads to higher acceptance rates thus lowering you return percentage.

  1. Ad Campaigns – People often launch the ads and forget about it until the moment they realize things are not working in their favor. You need to dig deeper, analyze and cutoff demographics like age, gender, segments, locations, placements and other parameters that have poor performance, higher conversion costs.

Also, try the flex targeting to target premium buyers. You can try intersecting your adsets with interests like Online Shopping, Online Shopping Websites, Mobile Wallets, Consumer Segments interested in High-Value Goods

Profit is not something you count at the end, it is something you plan from the beginning. So next time before you launch your campaign, have a clear understanding of the factors discussed in this article and drive towards profitability. We hope these inputs will help you make better decisions and give positive results for you.

Reach out to us on for any further queries.



Hello campaigners,

You must have witnessed scenarios either in your own case or through other campaigners where the seller ends up in loss even after being able to sell their products.

Well, the aim of this blog is to make you aware of the possible pitfalls that are associated with the campaigns when it comes to the profitability aspect so that you can plan carefully when investing your time and money on campaigns.

Even the good selling campaigners miss the point that they are spending some money in the form of Facebook advertisements and don’t track the returns properly. In order to be profitable, make sure that the margin/profit per product is sufficient enough to beat the returns deductions and ad amount spent.

The basic equation for your profit comes down to this:

Profit =  Net Margin- Ad spent- Return deductions +Returns reuse margin

Net margin= Margin gained from all successful orders

Ad spent=  Money spent on Facebook/online advertisements

Return deductions= The amount that will be deducted from payout due to returns(Sum of base prices of returns)

Returns reuse margin= Margin gained from returns reuse

You need to take care of the following factors so that profitability is met i.e profit is positive.

Design- The first and foremost prerequisite for a successful campaign, the design should be good and also relatable enough to your target audience. It’s better to keep a particular type of audience in mind and proceed with designing which will help you in targeting also.

Ad copy- This should be attractive enough to convert the potential buyers into actual buyers.

Target Audience- Do some research on the target audience and how they can be targeted on Facebook using Age, Location, Gender and Detailed targeting tools.

Facebook Ads- Your Facebook ad is like your pet, you should be tracking the ad continuously so that you won’t waste the money invested in Facebook ads.Cut off the placements(Geography/Age/Gender) where the ad is performing poorly and you may scale up in the placements where the ad is performing well. As per our data, one suggestion we can give is to remove the states of Bihar, Nagaland, Mizoram in your ad placements; they have a high cost per conversion and high return rate.

Returns rate- This has been a headache point for the entire e-commerce industry. Sometimes people place the order just for the sake of placing it, this is called Impulse purchase behavior which is very common in India.Returns are due to – both logistics in India as such/ longer delivery schedules/ buyer psychology.And major returns come from Tier 2 & Tier 3 cities Other niches & metros attract minimal returns. Going by our data, the maximum tolerable returns percentage is 25-35%.

Type of buyers(COD vs Prepaid)-  In India 65%-70% people shop online with COD and very less percent with prepaid (Card, Net Banking).And going by our data the majority of returns come from COD buyers which can be avoided to a certain extent by incentivizing the Prepaid buyers which we are already been doing. If you are facing the issue of very high COD orders and therefore high returns, it’s better to go with only prepaid campaigns with a design for a highly passionate audience.

And finally Margin Per product– The above-mentioned factors are somewhat interrelated except for this one. You can choose you margin per product when launching the campaign irrespective of any factor. But the trick to profitability lies in choosing the margin carefully and using the other factors mentioned to full advantage.

Let’s take an example of a campaigner A with the total number of t-shirt sales as 10 out of which 3 are returned and 7 are successful deliveries, Zero are reused. Let’s say cost per conversion on Facebook ads is 100 per Tee(the maximum advisable cost per conversion for campaigners is 150)

So in order to be profitable, the margin per product should be:

Margin > (10*100+3*295)/7 i.e Margin should be greater than approximately 270, so the selling price should be greater than 599.

This example is to show how anticipating your return rate and cost per conversion and fixing your margin accordingly can land you on the profitable side.

So next time when you are launching a campaign, please keep the factors mentioned above in mind so that profitability is achieved.


Nikhil Beley has been leading our campaigner sales for quite some time and we thought of catching up to him and sharing his story with you all. He’s sold close to 2000 products till date and was so enthusiastic to share his story upon contact. Here are his story and approach towards campaigns in his own words:

My journey in internet marketing started back in mid-2013. I was very curious to learn how to make money online, unfortunately, I was left empty handed every time, had lots of ups and downs… but always had a burning desire to build a giant cash flow online.
Somehow I was able to sell digital products like ebooks, internet marketing courses in western countries using SEO and Google Adwords for a while but unable to make a big way out of it.
I knew about emerging e-commerce in Indian market but always left with a doubt whether it will work for me or not….since abundant population in India aren’t familiar with online markets.  One day I decided to give a try and started researching a trusted source that will help me to get the fastest cash flow.
A BIG thanks to My Dream Store, which helped me to get what I was searching for…  After attending MDS webinars and watching YouTube videos related to selling custom merchandise online, I was able to sell tons of Print on Demand (POD) t-shirts in just 3-4 months. The MDS platform is well robust and trusted which help customers to make fast and reliable checkouts.
The myth I’d in my mind about Indian e-commerce market was no more.Every day the sales started flooding in like crazy and fast payout system had helped me to leverage my business. Once again thanks to MyDreamStore, without it; it won’t be possible at all.
I would like to share my strategies on how to sell MDS t-shirt/hoodies online. Hope this will help newbies and others to get started and make big way.
Research: I test multiple designs across different niches. The average number of designs that we test everyday range from 3 to 5. We always reverse engineer. So, instead of deciding on the niches we want to go for, we focus on finding winning designs (on FB) and testing them.
We simply search for keywords like ‘get yours here’, ‘ and ’t-shirt’ to see what’s working on Facebook. Money is where the engagement is. So whenever we find a good engaging post, we know that people are loving that particular design and its niche is worth tapping into. We usually see the number of shares a post has got. So, if a post has more than 2-3k shares, it’s worth testing and taking design-inspiration from.
Now, we take inspiration from that design and ask our designer to create something better and different. Along with this, we also research for 3-4 more designs in this niche that either has great engagement [on Facebook] or look really good to us.
Testing: We keep a total testing budget of Rs. 500-800 per product/campaign. We know that the experts say that we should have a 3-5 day testing window for products, but trust me, it has never worked for us. We usually test our products for 1 day or 2 days max. We usually get an idea of how well the product is going to work, in the first 24 hours itself.
We create 3-4 adsets per campaign. Every adset is run with a budget of Rs.200. We distribute the targeting in the following way:
Adset1: Magazines or websites | We usually intersect 3-4 magazines or websites in that niche.
Adset2: We target the ‘I love’ keywords for that product. So let’s say if we are to target dads, we’ll target interests like ‘love being dad’ ‘love my children’ ‘love being daddy’ ‘love my son’ etc.
Adset3: We select males and parents from the demographics. So, all fathers would be seeing our ad.
We usually try to keep our adset audience size to 300k-1 million. So either we add more interests or we intersect them, to reach our target audience size while testing.
 If we don’t get a sale within 24 hours, we let the adsets run only if they have a good CPC [Cost per link click]. Anything less than Rs. 15 is okay.
48 hours is the maximum we wait before killing an adset or the entire campaign.
 We’ve seen from experience that if a product works for us on day#1, it works when we scale it too.
If it doesn’t work for us on day#1 and works on day#2, it gives us a hard time while scaling it.
Scaling: We test multiple things one-by-one. Let me break it down step-by-step:
Rs. 200/adset, testing phase, 1-2 days
Works? Yes – Let’s scale!
Duplicate the adset to Rs.600/day
If it works, we duplicate the same adset to Rs.1000/day. And carry on with the same process[50-100-200] until the adsets are profitable. 1-day window.
If daily budgets don’t work when we scale, we run them on lifetime budgets. So if Rs. 200/day doesn’t work, we run them at Rs.3000 lifetime budget for 14 days.
If lifetime works, we duplicate the adset and keep doubling the budget [6000-7000-9000-12000 and so on]. 1-day window.
If none of these work, we increase the budget of the test adset slowly. So from Rs. 200, we make it 300-500-700-900 and so on. 1-day window.
Remember everything is winning design. If you have one… it’s a golden egg in your hand
Nikhil D. Beley

               Now that Cupid has hung his boots, let’s shift our focus on to the next big event coming up i.e International Women’s day(March 8th).

Why should I focus on this?

Women’s Day is celebrated internationally on 8th March every year. It is an occasion to value the remarkable role of women in our society. The occasion has only increased traction from time to time since its inception and media tends to promote all the content related to the same.As we approach International Women’s Day on March 8th consider creating feminist/female-power themed designs your buyers will be proud to wear.

What does the data say?

Feminism, women’s rights, Female relationship niches proved to be a good bargain on our platform. Last year we saw a huge spike in these niches in the period of Feb10th-Mar 10th, our sales increased by almost 30%. Another interesting fact is that our returns rate is considered very low when the buyer is a female and what is the more appropriate time to sell these themes?

Put on your thinking hat, conjure some interesting designs and take advantage of the opportunity!!

Design Suggestions:

You can also target people with designs emphasising the female gender in relationships


Targeting Suggestions:  Use the Hashtag #PressforProgress in your ad content. This is the theme of this year’s women’s day and you can capitalize the buzz around this hashtag for your sales.

Please note that this audience segmentation can work well for designs making the audience proud of their feminine nature.

For Female oriented relation designs,

Since the time we have thought of STAR seller model, we have given utmost importance to one thing i.e Seller delight. To consolidate the same we have already rolled out features like Drop in Goal quantity, Next day shipping for matched return orders, Daily payouts, Abandoned Cart Recovery, Customer email lists etc.

Adding to these significant changes, we have made some additions to “Returns Dashboard”, for the campaigner to understand the effect of returns in payouts and the cash flow of the payments.

Returns Dashboard gives you the overview of the effects caused by returns in your payouts. Let’s have a look at the various tabs available on the dashboard.

The Homepage of Returns Dashboard looks like below when you click on the returns tab in your campaigner dashboard.

It gives you the overview of returns stocked in the warehouse campaign wise along with the 1-click relaunch button to make the relaunch easy.

There are five separate tabs to understand the nuances of returns

Returns in stock: As the name suggests, this tab gives you the overview of your total returns that are present in our warehouse.This is useful to plan your returns reuse according to the available stocks.

Returns Dispatched:  This tab gives you the overview of return products which are dispatched as a reuse and the delivery status of that reused product.

Returns Adjustments: This Tab gives you the overview of adjustments in payouts that happened due to returned products.

The “Total payable amount” in this tab indicates the amount that is payable to MDS from campaigner’s side due to returns. This tab gets updated every first week of the month and this gives you the logic behind deductions from payouts.

The sum of all the Debit amounts is the total payable amount.                                                                                                  In the Invoice ID of the amounts, you can see there are certain codes likes RD, RR, LT.

RD is the invoice ID generated for Returns Deduction.
RR is the invoice ID generated for Returns Reuse and this would come under Credit amount
LT is the invoice ID generated for Items which are Lost in Transit i.e Lost when returning to warehouse from buyer and this also would come under Credit amount.

Returns Invoice Settlements:  This Tab gives you the overview of the invoices of the settlements that happen due to returns or simply the statement of deductions in the payouts.

The total settled amount is the amount that is deducted from the payouts due to returns and the remaining payable amount is the remaining amount that is to be paid by the campaigner to MDS.

Credit Adjustments:  This Tab gives you the overview of payments to be made to campaigner after all the settlement of deductions from returns.This Tab gets activated once the remaining payable amount becomes zero and the amount that is to be paid to the campaigner after all the returns deductions, reuses and Lost in Transits; is generated as Credit Invoice.

We are working on simplifying the Returns Dashboard, so expect more changes to this dashboard which will enable you to understand the cash flow very easily.Hopefully, this would ease out your returns management and therefore your profitability from our platform.

It’s time to experience the month of cupid. Yes, the month of February has finally arrived!! What it brings along is the marketable Valentine week!!

What’s in it for ME?

The celebration of Valentine’s Day in India began to become popular following the economic liberalisation.

The day may be all about love, gifts, purchases and splurging, but if you are a little discreet, this is an opportunity to make money too, and how! The V-Day market has reached 22000 crore market in 2014 and has been only growing from time to time.

According to the latest Mastercard Consumer Purchasing Priorities Survey, more than half of Indian consumers plan to go out for a meal on Valentine’s Day (55 percent), and more than a third plan to spend time with their loved ones by going to the movies (42 percent).

Among the Indian consumers surveyed, a fifth (21 percent) plan to buy a gift for their loved ones on Valentine’s Day, on an average spending close to Rs 1,500.

Valentine’s Week has its own significance among the youngsters. During this week each day is celebrated in a different way.

  • Rose Day – 7 February
  • Propose Day – 8 February
  • Chocolate Day – 9 February
  • Teddy Day – 10 February
  • Promise Day – 11 February
  • Hug Day – 12 February
  • Kiss Day – 13 February
  • Valentine’s Day – 14 February

So what are you waiting for??

Train your brain cells and see what you can sell to all those who are drenched in the ocean of love 😉

Have a look at how the trend is picking up and it’s only going to increase in the next two weeks.

Still not sure how to proceed with the niche?

Worry not and have a look at some of the design suggestions to help you with.

Targeting Suggestions:

Location: Preferably Metro cities
Age: If the target is male(gift to a female), go with 23+; If the target is female(gift to a male), go with 20+.
Language: English
Detailed Targeting: You can choose any suitable targeting among Married, Newly Wed, Engaged, In a relationship, New parents depending on your design and target audience in mind.
Ad Placement: Go with the options of Facebook feed, Instagram, Audience network.

One interesting insight we got from this niche is that the reception of ad banners is good when the mockup has a model wearing the product. So we are attaching few of them to so that you may download and use them.


Yes! The month of Manliness is here! The No Shave Month of November!

What is it actually ? 

No shave November is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as depression in men, prostate cancer and other male cancers.

The idea originated as Movember in a small pub at Adelaide, South Australia where a small group of people decided to grow moustaches for charity throughout the month of November.In the USA, a non profit ‘No Shave November’ was founded in November 2009 with a similar objective. With the advent of social media, it soon spread like a wildfire and now stands as an international phenomenon.

Today around 21 countries participate in this event post which the money saved by avoiding shaving and grooming is donated towards causes like cancer prevention, saving lives of cancer stricken and aiding those fighting the battle.

What do you have to do with it?

‘’No Shave November’’ being a trend amongst the young folks is the latest big thing! Social media is set on fire with posts of people flaunting their beards with hashtags #noshavenovember #noshavenovember2017 #movember trending on Facebook, Instagram, Twitter etc.



For merchandise marketers, this month is the right time to cater the ‘beard’ niche with huge number of people looking for products with beard related designs.

Pick your favorite product and  adorn them with beard designs and clever slogans to create your set of themed products right now!

Here are few sample designs that you can refer too with targeting help!

While setting up your Facebook ads, you can add websites, pages related to beard, men’s grooming, grooming products in the interests and reach out to your potential buyers. Here is one sample targeting approach.

Reach out to us if you have any doubts associated with designs or targeting of beard niche.

Happy Campaigning!

The much awaited ‘’Returns Dashboard’’ is now LIVE! You will find the option to access it in your ‘’Campaign Dashboard’’ as shown below.

Inside your ‘’Returns Dashboard’’ the first view will show you the count of total number of returned products from each campaign. On clicking on each campaign block you will be able to see the product wise split up of returns from that particular campaign.


Furthermore, inside the ‘’Returns Dashboard’’ there are 4 tabs along the left margin which are as follows:

  1. Returns in Stock
  2. Returns Dispatched
  3. Returns Adjustments
  4. Returns Invoice Settlements

  1. Returns in Stock – This option gives you details about your return products pertaining to each of your campaign ID. This view is supported with a ‘’Search’’ option which will help you search and filter your return products as per your requirement. This view also contains a ‘’Download’’ option for your convenience.

     2)  Returns Dispatched – This option will contain information regarding the returns that will be reused by My Dream Store. Since we haven’t yet started reusing the returns, this option currently has no data (More updates on this soon).

   3)  Returns Adjustments – Under this option, in the top left corner, you see the total amount that you should be paying to My Dream Store as return adjustment . This is referred to as ‘’Total Payable Amount’This total amount is the sum of amounts generated through each invoice as shown in the table below. On clicking on each invoice ID, you are directed to ‘’Invoice adjustments’’ this contains an exhaustive list of the products that comprise that invoice and the amount per product that you are paying to My Dream Store. You have a ‘’Download’’ option here as well for your convenience.

4)  Return Invoice Settlements – This option shows you the settled amount and the pending amount, yet to be settled out of the ‘’Total Payable Amount’’.

  • ‘’Total settled amount’’ (Top right corner) – This is the amount that is already settled .
  • ‘’Remaining payable amount’’ (Top left corner) – This is the amount that is yet to be settled.

Finally the ‘’Net Amount’’ which is equal to  Invoice Amount -(minus)  Return Adjustments is paid to you as your payout.

Also, Total Settled Amount + Remaining Payable Amount = Total Payable Amount


The adjusted amount is settled against each invoice clearly shown in the the table. You have a ‘’Download’’ option here as well for your convenience.

We hope that this dashboard provides you with a clear picture of your ‘’Return Adjustments’’ without any confusion. In case of further doubts and clarifications please feel free to write to us at  



‘’There is no darkness so intense that cannot be overcome by light. My Dream Store became that light of my life’’, says Arjun.

”3 months ago my financial conditions dipped drastically and I was forced to leave the animation course I was pursuing. I was in utter dismay. It was then when My Dream Store, truly a Messiah in disguise walked in into my life.’’ recollected Arjun.

‘’Quitting the animation course wasn’t easy. I was left goalless. The feeling daunted me so bad that on my way back after quitting itself I began searching for ways to earn money online on youtube. That’s when I came across a video on selling at My Dream Store.’’ said Arjun

Arjuns inquisitiveness pushed him to research more. He stumbled upon stories of our best selling campaigners. Their huge earnings strengthened his desire to pursue T-shirt selling at My Dream Store and then began his journey about which he proudly boasts now!

‘’When I started, I had absolutely no knowledge about Facebook advertising. Even after watching numerous videos, I found myself stuck. It seemed like a race, too difficult for me to enter. But I had nothing to lose. I had nothing anyways apart from heavy loans to pay. So trying this was the only option I was left with’’ Arjun said

‘’I took the leap of faith and dived into this completely. I started by browsing through each and every tutorial I found online regarding Facebook advertising. When I gained enough knowledge about the basics, I created my first Facebook page and launched 14 to 15 designs from it. I also spend INR 4000 for advertising those designs but I got zero sales and failed drastically.I lost hope. But the burden of loans on me and my family was way too much for me to give up so soon. If I resorted to a meager job I would need 5 to 6 years to pay off my loan which wasn’t an option at all’’  said Arjun as he recollected those days.

‘’I began introspecting what was going wrong. I realised I was hurrying with launching campaigns rather than concentrating on learning the art of Advertising. I gave up campaigning for a while and spent days learning it. When I got back to campaigning with the required knowledge, Bang on! I had my first success! I could see my baby steps towards my dreams showing results. This was my first income, I was elated. It strengthened my enthusiasm. Sleep and hunger were just two words that rang no bell in my ears for a while. All I was concerned was about new niches and new designs. I remember watching You Tube tutorials even in my dreams ’’ happily chuckled Arjun.

‘’Spending on advertising campaigns was bit of an issue for me initially. But my brother and sister donated their pocket money and helped me in every small way they could. Thats where I gathered my initial investment from. Once I started getting payouts I began investing that amount on advertising.Now I am finally in a position to say that I am earning well enough and all my hard work has paid off’’ proudly states Arjun.

‘’My Dream Store has totally changed my life. The MDS team treats us just like family members. It’s a pleasure working with their team. Now that I have begun my journey I am confident of achieving a lot more in the coming months and I am sure I will be able to repay my loan very soon.

All I want suggest to the other campaigners is that if a student like me can turn into an entrepreneur within months then anyone can. My aim now is to to convert this six digit income into an eight digit income‘’ concluded Arjun.

If this inspired you then hat are you waiting for? Start Campaigning Now!


Why T-shirt campaigners should seriously consider selling their designs in Indian Market ?

If you think that India is all about cricket, spirituality and Bollywood movies, you will only be half-right. Standing before you proudly is the world’s biggest emerging e-tail market just waiting for you to capture a slice of it!

Did you know that the total number of internet users just crossed 243 Million early this year and is set to bypass the entire population of the U.S.A by 2016? With the rapid growth in the number of internet users, smart phone users, India is now sitting on top of a Golden e-commerce Future. Global corporations, brands, retail giants consider India to be a major investment destination.

Similarly for the t-shirt sellers, campaigners, designers, internet marketers, India is a market of great potential with millions of online population, varied cultures awaiting your designs.

Please wrote to us at to know more details about T-Shirt selling in India. One of our account managers will get in touch with you.

Amaze yourself with these astonishing facts about the size, growth and potential about the Indian eCommerce market here.