Category: Knowledge Bank.

Truth Revealed!

Over the past few days we have been reading your comments regarding dispatch and post dispatch issues for the orders. There has been constant voice around transparency of status updates. There are two kinds of issues broadly

  1. Dispatch pending from My Dream Store
  2. Product Dispatched by My Dream Store but not delivered to customer

Dispatch pending from My Dream Store

We have dispatched all the orders pending from our side.  We had some maroon color hoodies that were pending till day before yesterday which are also cleared as of now. As on 24/10/16 the report of orders that are not dispatched from our side are 667.

So why is campaign report showing Not Dispatched ?

We recently made the campaign status report live which contains each order status. There were two issues which are being addressed.  The first issue being Campaign status is being shown as dispatched where as all products are not yet dispatched. To avoid confusion we removed campaign status and we are showing only order status and fixing issue one. To give a background of second issue, when we send a shipment out there are 150 service codes which logistics companies return back like ( in transit, out for delivery, pick up incomplete, manifested ) etc. We need to map these codes back to simple statuses. There were some issues with this tracking system hence we still declared product in beta. We are working closely with our logistics partner to fix this technical issue. The tentative date for fixing this is 31/10/16.

Product Dispatched by My Dream Store but not delivered to customer

Like we mentioned above the tracking system in tech is broken. We do a direct deep integration to our logistics partners.  We are figuring out the issue and we are hopeful to fix it by the weekend.  Regarding service issues our logistics team is coordinating on a daily basis to follow up on thousands of shipments, interacting with consumers and logistics partners and ensuring delivery happen.

I want to know more tell me….

Why is My Dream Store not fighting with courier companies ?

  • In Fact we are fighting with them each day. We just got our COD handling charges down. We are working on returns and tracking all the 150 NSL codes each day and finding resolutions. We got down our return rate to under 20% which is one of the lowest numbers in Industry. The avg number of attempts we are doing for delivering each product is 5. In some cases we have even done 8-9 attempts. We are a small brand fighting these logistics tycoons, there are hardly any options than Fedex, Ecom Express and Delhivery. So we choose to improve whom we work with . Fix our systems and deliver best results. The situation is improving continually and Indian logistics looks bright in the next 3 years.
Courier company Delivery service for prepaid Delivery service for CoD Technology quality Service levels Price
FedEx Awesome Bad Good Good Normal
DTDC Bad NA Avg Bad Low
Delhivery Good Good Good Good Normal
Ecom Express Bad Good Bad Good High
Bluedart Awesome Bad Good Good High
First Flight Bad Bad Bad Bad Low

How do we trust your data ?

We deal with thousands of orders each day and there is a lot of deep technology integration with various departments, vendors, sellers and consumers. We do not indulge in any manual updation of database entries as it would corrupt the data even for our own use.  We respect the value of your data. We believe that understanding the inefficiencies and appreciating your candid inputs will help us grow this company more valuable.  We have thousands of technology jobs running around the system as of now. Even after rigorous testing there might be some unforeseen use cases or sometimes our third party dependencies break down. We as engineers understand that breaking is a part of making things happen. We are proud of the journey we had with you so far and we want to be equally proud in the future. Hence we do not engage in any such practices that provide short term benefits.

Each time My Dream Store is giving answers but are you serious about fixing things ?

We are core team of engineers.  Like Peter Thiel says we believe in doing things 10x better than others. For some of you who know, to print a T-shirt involves as many as 15 small jobs.  This looks extremely simple but intensely compound when we scale. We do a lot of optimizations day in day out to squeeze out lead time, wastage and hundreds of challenges around it.  The problem becomes even more interesting with the floating inventory, multiple suppliers and the payouts model.  We have been building this product with passion for 18 months and we are still perfecting it and the hunger to make it better is equally there as it was then. We do not see our product as sub standard compared to the American products. Indian market poses its own set of challenges like cash on delivery we try to do the best we can.

If you are looking for a storehouse of all information related to the launching and ultimately the succeeding of your My Dream Store campaign, your wait is now over.

The time for spreading cheer and goodwill is here on My Dream Store!

Now every time you refer a friend on My Dream Store, and his campaign is successful, you and your campaigner friend will get INR 300 each. You can send this to as many friends as possible and you will get the bonus referral of INR 300 for all successful campaigns.

To refer a friend at please follow these steps:

This is a continuation of the previous blog post on Defining your Target Audience, Here!

After you have selected your very niche audience, look for all the possible online forums and social media channels that your audience visits. Once you have found them, join the forum as well as the groups and provide well-thought out inputs and create a value add. This will be good for later on, when you ask them for information, participation or even their email Ids.

Welcome Readers! In this blog, we will teach you everything you need to know about how to connect your My Dream Store account with Google Analytics

Google Analytics is a muti-faceted tool which will help you track various aspects on consumer behaviour. This insight into consumer behaviour is invaluable while trying to sell your t-shirts online. The correct use and interpretation of Google Analytics data will result in potentially higher ROI!

Chances are that you will not be able to sell your t-shirt if it is a standard t-shirt that caters to a large but generic audience. The trick to selling your t-shirt is in targeting a small but niche target group. A ‘niche’ is a part of a large audience, who are interested in a very specific thing. By recognizing these precise groups, you can design t-shirts that are custom-made for their interests.

My Dream Store is going to help you track conversions of the Facebook ad you are using to promote your T-shirt campaign. For this, we will teach you how to use Facebook ad tracking through pixels. This is an extremely useful tracking tool our team uses to discover the detailed journey of an ad from first impression to ultimate conversion.

Below, we have recounted the steps it takes to connect your Facebook ad manager and your My Dream Store account through pixel tracking and to better measure your campaign conversions.

Hello Campaigners. You have a campaign going on and you have used our promotions guidelines and have got good results. However, chances are that you might notice a dip in sales after a point of time as things start to get slightly stagnant.

To shake things up, start promoting your campaign through Facebook ads. It has been clearly proven through several successful campaigner testimonials, where our star campaigners say that promoting their campaign through Facebook ads really gave them that extra push and an edge over other campaigns.

Through Facebook ads, you will get the traction you have no chance of getting organically. You can reach out to a larger audience who will be exactly interested in the t-shirts you are offering – you can select based on their interests and other sub-categories.

First things first, create a Facebook Ad. To do so, follow the steps below.

From time to time all artists whether you are a graphic artist, a writer or a painter will come face to face with a creative block and be seemingly sapped of creative ideas.

If you are struggling with a creative block and need some design inspiration – First, don’t feel bad. Remember, it happens to all artists and creative folk, no matter which medium. Instead, learn to get your ideas flowing.

Take a deep breath and look at how graphic designers from the past have dealt with the same situation. This doesn’t mean that you should copy someone else’s work – you just need to generate some new ideas of your own which can be sparked by leafing through other creative work. This is the number one way to ignite your own ideas.

Follow these 6 other tips to ensure that you are never at a loss for great ideas!

We are delighted to bring to all our designer friends, some free resources that will help you with designing. Please take a look at the links provided below and tell us in the comments section which are your favourites and why.


TinyJPG | TinyPNG Compress images. Optimize and compress your images online.

Kraken: Optimize your images & accelerate your websites.

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Canva: Amazingly simple graphic design for bloggers.

Pixlr: Pixlr Editor is a robust browser photo editor.

Skitch: Get your point across with fewer words. Empowers anyone to create & share powerful visuals.

Social Image Resizer Tool: Create optimized images for social media.

Placeit: Free product mockups & templates.

Recite: Turn a quote into a visual masterpiece.

Meme Generator: The first online meme generator.