Category: MDS Labs.

It’s Father’s day on 18th June! Your dear buyers are eagerly waiting for some smart spending options this Father’s Day as they look out for high value and low price gifts!

My Dream Store has just the perfect product collection for you to design and sell for the cool dads of this generation!

We have tried it and trust me, the ROI is going to make you happy!

What products to sell ?

  • Full sleeve unisex tees
  • Polo tees
  • Round neck tees 

Design ideas:

  • Best kid of the best dad!
  • Papa – The man, the myth, the legend
  • I have been called a lot of names – Papa being my favourite.
  • Son of a king

Our experiment results:

 

Targeting Methods:

 

Direct campaign launch files in png format:

  1. https://goo.gl/mqZz2k
  2. https://goo.gl/krog7u
  3. https://goo.gl/cWViFo
  4. https://goo.gl/USq3Rk

Now that you are equipped with every detail of campaigning for this Father’s Day, make it big! The ball is now in your court! Start now!

 

Add to Cart Retargeting fetched us 146 conversions at INR 18 each.

Retargeting people who’ve added the products to cart, but didn’t purchase can give very fruitful results. Find the results of an experiment which we did. We’ve got 146 conversions at INR 18 each. This is how you capture the audience – In the audience section, go to Create Audience, click Website Traffic, Click on custom combination and do as per the image shared. Once enough Audience is populated (min 50), start a conversion ad with page post mentioning “Did you forget to buy? Here is your last chance to grab. Order here – ” with a budget of 40 to start with.

 

Always stress on leveraging Assets which you’ve built by facebook advertising. Here are top 3 things, I work on:
1. People who visited campaign page
2. People who purchased
3. People who engaged on your FB Page or Post from which you are doing ads

Today we will talk about the 3rd point. When we got an idea – we’ve created a FB page around that niche & started doing ads (page post photo ad). We’ve got around 50k engagement on a specific page post, however, only 3k audience visited the campaign page. Others just liked the post and left. When someone likes the post, high chances that he might be interested in the product or information related to that niche. But the timing of the ad was not right. Earlier we had no option on reaching back the people who engaged on the page but didn’t visit the website.

Facebook have started offering this feature ‘Create Audience – Engagement on Facebook Page’. Now you can capture the audience who engaged with the content of your page (ad/ post/ like/ comment/ share etc). And trust me – this is a goldmine if you are working on a passionate niche.

Here is how you create this audience:

Go to Audiences –> Create Audience — > Custom Audience –> Engagement on Facebook — > Page — > Everyone who engaged with your page –> Create.

Attached is the screenshot of an experiment which we did targeting people who engaged with the page but didn’t make the purchase. Results were pretty good. We’ve got 370 conversions around INR 90 each (Tees @ 599, Hoodies @ 1199). Just for information, we’ve got the first 150 conversions at INR 50 each. We’ve tested targeting ads to the people who engaged on facebook but didn’t purchase for various niches. Every time results surprised us with brilliant conversion costs.

If you’re targeting specific niche – always create a page related to the niche/ post relevant content related to the niche & keep the audience engaged with your content. It only takes 15 mins of time a week to start with.