Category: Tech Updates.

Goods and Services Tax (GST) – The Biggest Tax Reform post Independence is finally rolled out.
So what is GST? What changes does it bring? What are its implications on your Campaigns?
Are these questions going up in your mind?

Well here are all things you need to know and understand about GST.

What is GST?

Goods and Services Tax or simply GST is an Indirect tax applicable throughout India which replaced multiple taxes levied by the Central and State governments.

GST has now replaced the VAT/CST which was being charged to your buyers earlier.

How GST can Impact Campaigners on My Dream Store?

Previously VAT/CST of 5% was levied on all our products like Unisex Tees, Unisex Hoodies, Full Sleeve, Polos, Mobile Cases, Tank Tops, Tote Bags, Posters, Coffee Mugs etc.

Now under the GST, Each product categories will attract different tax rates unlike the flat tax system of VAT/CST. Below is the list of revised tax rates applicable as per GST.

Products Tax %
Apparel less than Rs.1000 (Markup price ~ Rs. 951) 5%
Apparel more than Rs.1000 (Markup price ~ Rs. 952) 12%
Coffee Mugs 18%
Posters 12%
Laptop Skins 12%
Tote Bags 5%
Mobile Cases 28%

When will the New Taxation Changes be applicable in My Dream Store?
From 27th July, 2017, All your New and Relaunched Campaigns will follow new tax rates as per the GST regime.

What will happen to my Old Campaigns?
Don’t worry! During Relaunch of your Old Campaigns, Selling Price will be automatically adjusted by the system as per the new taxation rates.

What will happen to New Campaigns?
For New Campaigns, While entering Markup price on Design Studio, System will automatically calculate its Selling Price based on GST rates.

 


I have query related to GST changes. Whom should I reach out?
You can reach to – sellersupport@mydreamstore.in. We will be delighted to answer your query and help you out as well.

 

Hello Campaigners,

Hope you are aware that we had a Major update on COD’s Terms & Conditions from June 2nd, 2017.

If you aren’t aware about our Major update on COD’s Terms & Conditions, we kindly request you to go through the following links,

MDS Version 2.0 – http://blog.mydreamstore.in/archives/1792

FAQ (MDS 2.0)   – http://blog.mydreamstore.in/archives/1786

Recently, Campaigners have been approaching our internal team to sign new COD Service Level agreements in order to convert their accounts from Prepaid –> Prepaid + COD.

At My Dream Store, we always try to identify any problem and automate the manual process by using Technology. As a Part of it, we have identified the problem and developed Service Level Agreement (SLA) Feature which solves end users pain point.

By using this feature, User can convert their accounts from Prepaid –> Prepaid + COD instantly.

This article will explain you about the Procedural flow of SLA Feature.

How to Convert my account from Prepaid –> Prepaid + COD ?

Step 1 – Login to My Dream Store.

Step 2 – Click on ‘My Account’ –> ‘Profile Settings’ (Please refer the image below)


Step 3 – Click on ‘Campaign Settings’ panel and ‘Enable Prepaid and COD for all Campaigns’ check-box. (Please refer the image below)


Step 4 – A Service Level Agreement (SLA) will appear in the inline Pop up. Please go through the Service Level Agreement completely.

Once you are comfortable with Terms & Conditions of the agreement, Please click on ‘I agree to all Terms & Conditions’ check box and click on ‘Agree’ button. (Please refer the image below)

Step 5 – Now, Our System will analyse your Previous returns percentage for all your campaigns.

If the Returns percentage is less than or equal to 30, The System will automatically enable Prepaid + COD for all your Campaigns. (Please refer the image below)


Step 6 – In case, If your Returns percentage is greater than 30, The System will not allow your Campaigns to toggle into Prepaid + COD mode. In this case, You can reach – swati@mydreamstore.in for further Steps.

So What are you waiting for? Go and Explore the Feature and Start Selling more!

Please feel free to reach – sellersupport@mydreamstore.in for further queries.

May the Force be with you,

Cheers,

Team My Dream Store

We as a platform have come forth so far with your sincerity and dedication towards driving more sales. We are thankful to you for using our platform and the fantastic community we are all part of.  Our team has been lately working on lot off data analytics over past few months on understanding how do we improve the profit margins of campaigners.  Here are few interesting observations we made

Gross Profit of campaigner (P)  =   Revenue against delivered products(R)  –  Marketing spend for all orders(M)

P = R- M

To maximise P,   R  should increase and M should reduce.

R  =  Revenue of all products * delivery percentage

M = No of products sold * Cost per conversion

  1. On every 100 prepaid orders received in successful campaigns we are able to deliver products satisfactorily deliver 99.3 products
  2. On every 100 COD orders we receive, we are able to deliver only 60-85 products post cancellations and returns.

To maximize revenue we need to increase delivery percentage.  The industry average return rate for COD for apparel category is 30% compared to prepaid where the delivery percentage is as high as 99.3%.

Why is this return percentage number so high in COD ?

  1. Customer behavior
  2. Poor logistics network

Here are certain interesting facts we observed when we did a return rate analysis

  1. The age group of  18-24 Male had return rate of 39.49%  out of (100 COD orders)  against 35+ which has only 16.9%
  2. Certain niches like devotional and local celebrity niches had return rate close to 50%
  3. The biggest seller birthdays niche has a return rate of 27% over all (prepaid + cod orders)

We had to constantly increase base prices to cope up with new return ratios and we did not like the way it was going.  Certain bad niches or certain bad traffic was penalising other campaigners who otherwise should have better results.

“ To keep the platform democratic in its true sense , we decided to give more power to our campaigners by making them true owners of their business. My Dream Store would just be a technology enabler which still helps you growth hack and realize your dreams.”

Here are certain decisions we have taken which will in effect for campaigns launched from June 2nd 2017. All the campaigns in auto relaunch mode will also be converted to prepaid mode on relaunch.  COD will enabled only a request basis on signing a separate service level agreement.

Summary of changes :

  1. Campaigners own their business completely
  2. We will be removing COD option for all campaigners and will be enabled on a request basis on signing a service level agreement.
  3. Base prices have been slashed (Tee – 295/ Polos & Full Sleeves – 399)
  4. MDS commission is only charged on successfully delivered products
  5. The returned products are invoiced at the cost price with zero margin to campaigner. This  price includes the reverse logistics cost.
  6. MDS will offer a returns management solution which will help campaigners to sell their returns. More details in article below

Service level agreement:   Download here! 

My Dream Store has some interesting changes rolled up its sleeves this June! It’s going to enhance your campaigning experience to an all new level.  Excited?

Let’s go ahead and hush your inner whispers and answer all your curious questions!

What’s the update?

  • All campaigner accounts will be activated with ‘’Prepaid only’’ buying option by default with effect from June 2nd  2017. Trust me that’s a huge advantage for all you guys. Why?

           Know how and why is this change useful to you here.

  • Also, if any campaigner wishes to opt for ‘’Prepaid + COD’’ buying option they will have to request the same by mailing to swati@mydreamstore.in. Please note that once this request of ‘’Prepaid + COD’’ is made it will be activated for your entire account across all campaigns and not just one particular campaign.
  • ‘’Prepaid + COD’’ option will be activated for a user only after we analyze the following parameters:
  1.      Previous sales history
  2.      Their average return percentages
  3.      Niches they are targeting

Other changes:

  • Along with the above change there will also be a slight change in base price as quoted in the table below:

   

Table 1.1

  • Products will be dispatched within 5 business days from date of campaign closure. In case of any anomalies the same will be notified to campaigners. In case of failure of dispatch in 5 business days My Dream Store will offer INR 50 discount per product delayed in dispatch.

Return Management:  (Applicable only for campaigners opting prepaid + cod )

  • Campaigners will be charged for every return product as per the base prices mentioned in the Table 1.1 .MDS is not charging any margin against this, the cost is inclusive of return logistics fare from ( buyers address to MDS warehouse)
  • MDS will be offering a returns management solution. The return inventory will be warehoused at MDS for 90 days. The products which are not sold for more than 90 days will be delivered to the campaigners address via surface mode.
  • For every product that will be reused from inventory we will be charging the campaigner an amount of INR 100 + shipping charges per product as a cost for warehousing, repacking and technology overheads .
  • For every product fulfilled from fresh stock, the  base price mentioned in Table 1.1 will  be charged.

Payout Cycle:

  • For ‘’Prepaid only’’ campaigns payout cycle remains the same i.e. weekly payouts on the basis of challan created in the ‘’Payment challan’’ dashboard.
  • For ‘’Prepaid + COD’’ campaigns payouts will be manually calculated and processed once in a fortnight. Within a month or two this process will also be automated and set in place.

Detailed FAQ’s :

1. I am a new campaigner, I am confused what payment option to choose?

Ans –  We strongly recommend you to opt for ‘’Prepaid only’’  gain some experience and take a well informed decision later.

2. Why are you removing COD?

Ans –   Read Here.

3. Can we sell without COD in India?

Ans – Yes, you can sell without COD in India.

4. How to enable COD for my campaigns?

Ans – You can mail at swati@mydreamstore.in to request for enabling COD.

5. What changes will I see if I enable COD?

Ans –  

          1) Cost of COD returns will be charged from campaigner.

          2) For every product reused from your return, INR 100 + shipping charges per product  will be      charged from campaigner as a cost for warehousing, repacking and technology overheads.

          3) Payouts will be manually calculated and processed once in a fortnight.     

6. How many days it will take for payout to be processed?

Ans –  ‘’Prepaid Only’’ –  Weekly payouts of delivered products. (Same as current system)

            ‘’Prepaid + COD” –  Payouts will be processed once in a fortnight for delivered products.

7. What happens if My Dream Store delays the product and product gets returned?

Ans –   If any product is ready for dispatch later that the promised days as per My DreamStore service levels, such products will not be dispatched at all and the order will be cancelled. Moreover you can claim the profits for such products which have been delayed by My Dream Store.

8. What happens in case of return due to poor quality?

Ans : We have less than 0.2% in quality rejection percentage. If the claim is proved genuine we will wire the profit to you.

9. I applied for enabling COD, but it not enabled why?

Ans : We are enabling COD based on previous history of sales and average return rates on previous data. In case they are very high we might reject your application to protect you from the unwanted risks.

10. How many days will it take to enable COD if I apply today?

Ans:  It will be enabled in 3 business days from raise of request on receipt of signed service level agreement which will be shared with you on email.

11. I have opted for COD, what happens to my old payouts now?

Ans:  Your payouts will be consolidated and manually settled.

12. Will I have a separate dashboard for COD payouts just like prepaid challan dashboard?

Ans: Currently it is not available. Once our tech is ready we will drop an update. It would take another 45-60 days  for the release.

13. What’s is the shipping charge for the different products?

Ans:  For every 500 gms you will be charged INR 60.

14. Can I open a new MDS account just for ‘’Prepaid + Cod’’ campaigns since I want to launch both kind of campaigns ‘’Prepaid only’’ and ‘’Prepaid +COD’’?

Ans:  Yes you can do so.

“It takes months to find a customer and only seconds to lose one” and trust me, we are in no mood to lose any, especially the beloved International campaigners like you!

Yes!! International campaigners can now sell hassle free!

This is one of the most frequently asked questions that we face which now stands answered.

The International campaigners can sell as hassle free as the domestic Indian campaigners.

In addition to that, our dedicated campaigner support team will provide you with special trends and insights on the Indian market from time to time which will help you adapt to the Indian market seamlessly.

Why sell in India?

India is the world’s biggest emerging e-tail market just waiting for you to capture a slice of it!

With the rapid growth in the number of internet users, smartphone users, India is now sitting on top of a Golden e-commerce Future. Global corporations, brands, retail giants consider India to be a major investment destination.

Similarly, For the t-shirt sellers, campaigners, designers, internet marketers, India is a market of great potential with millions of online population, varied cultures awaiting your designs.

Read our exclusive Indian market study here.

Get started:

As a beginner in this market, getting started can he hard, but not with us. We have taken up your headache of niche research and done that for you.

View popular selling niches

We now have a dedicated support just for you International campaigners regarding any query and clarifications. Write to us at – globalsupport@mydreamstore.in

How an International Campaigner can receive Payouts via My Dream Store?

This Snippet will guide you on our New International Payments system. Please kindly follow the procedures mentioned below to obtain Payments via Dollars (USD) in Paypal or Payoneer.

1) Log in to your My Dream Store account.

2) Click on ‘My Account’ –> ‘Profile Settings’.


3) You are in ‘Profile Settings’ page now. Click on ‘Payout Settings tab’ and Select ‘International Sellers’ tab.


4) Under ‘International Sellers’ tab, Select the required ‘Mode of Payment’ from the list of available options such as Paypal or Payoneer.

5) On Clicking Paypal/Payoneer, Enter your Paypal/Payoneer account E-mail id. From the list of available countries, Select your required Country and enter your Mobile Number.


6) To verify your Identity, An OTP will be sent to your Mobile Number. If you haven’t received your OTP, Click on ‘Resend OTP’ to receive OTP again. Once the 4-digit OTP is entered, Click on ‘Save’ button to save the details.

7) Now your details are saved as shown below.
Note – Once the details are saved, It is not possible to edit the details again.
You can reach – globalsupport@mydreamstore.in for further queries on Edits.

8) You can get all your Payouts Reports from ‘Payment Challan’ section.

This can be accessed here – http://www.mydreamstore.in/user/account/payouts_data or you can toggle to Campaigner Dashboard and access it as well.

Note :
1) Once the Products are delivered to your customers, International Payments will be transferred in 5-7 working days.

2) Indian Sellers cannot receive Payouts via International Payments System.

FAQ’s on International System:

1) PayPal isn’t accepted in my country is there any other way in which I can receive my payout?

Ans – You can receive payouts via Payoneer as well.

2) What will be the transaction fees for each payout that I receive through PayPal?

Ans – You may refer to this link regarding transaction fees – https://www.paypal.com/in/webapps/mpp/paypal-seller-fees

3) How do I create a PayPal account?

Ans – The process of creating a PayPal account is different in different countries. But to know the basics of creating a PayPal account refer this video – https://www.youtube.com/watch?v=qHMD_my5pjQ&t=54s

You may also browse through this article for help – http://www.wikihow.com/Set-Up-a-PayPal-Account

4) What all do I need to create a PayPal account?

Ans – To open a Personal account, you just need to provide your first and last name, address, phone number, and email address.

  • For your protection, you’ll create a password for your new account and select 2 security questions.
  • After you sign up for an account, you can start receiving money right away.

5) Within how many days can I receive a payment via PayPal/Payoneer after My Dream Store processes it?

Ans – Once we process the Payments, You will be receiving Payments in 3-5 Days.

6) What is the frequency at which the payouts will be done by My Dream Store via PayPal/Payoneer?

Ans – We will be transferring payouts once in a week.

7) Apart from PayPal and Payoneer, Can I use any other payment gateway for receiving a payout?

Ans – As of now, only these options are available. We shall integrate more options in future.

8) I have more queries. Whom should I approach?

Ans – Please write your queries to – globalsupport@mydreamstore.in.
We will address them in next 24-48 working hours.

So, What you are waiting for? Log in to My Dream Store and Start selling now.

You can also visit our MDS-University to know more details on Campaigning, Promotions, Monitoring etc.

Join our Campaigner Community to know many latest updates,

May the Force be with you,

Stay Tuned for more updates!

Discounts are a great way to draw people to your product page. Now you can also create discount coupons for your campaigns and improve your sales.

Here is a quick guide on how to create and track discount coupons from your Mydreamstore dashboard.

How to Create & View Discounts?

Step 1:
Login to your My Dream Store account.

Step 2: Click on ‘My Account’‘Discount Dashboard’.

Step 3: Click ‘Create Discount’ button. Select the Campaign for which you want to create the discount code.

Step 4: Enter the name of the discount code (For Example: GET50) in the ‘Discount coupon’ section. Enter the Value of Discount (For Example here Rs 50 is the discount amount) in ‘Discount Value’ section and select the Validity of the Discount in ‘Valid Till’ section. Click on ‘Create Discount’ button.

Note: You can create only one discount coupon per campaign.

Step 5: In the ‘View Discounts’ section you can view the current discount codes created as shown in the image below.


Click the ‘Modify’ button to extend or reduce the duration of the code or even ‘Enable’ or ‘Disable’ the coupon code by clicking the corresponding button.

Step 6: Under ‘Discounts History’ section, you can get information on Quantity of Products for which Discount is applied by buyers, Discount Value and Product Types for individual Campaigns.

Select the required Campaign from Drop down list box to get the required information.


So what you are waiting for? Go and Explore the Feature and start giving discounts to your buyers and make more conversions than usual. Login to your Mydreamstore account and start experimenting the discounts feature.

What is Campaign Analytics?

Campaign analytics helps you understand the funnel data and demographics data for your campaigns. From the campaign analytics, One can get insights on Total views, Add to Carts, Products sold. It also gives information regarding referral sources, locations and Creating referral links.

This enables you to identify the best channels, sources that are driving sales and help you in optimizing your ad campaigns.

How to access Campaign Analytics?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Analytics icon “of the particular campaign for which the analytics is to be obtained.

Step 3: You are on the “analytics page” right now.  The analytics page will show data of total sales and view your campaign have got.

The below image shows the Number of Products Sold and Total number of Views your campaign has received. You can also select the time period of the data.


‘Track Conversions’ section breaks the data by product type and shows info regarding Add to Carts as well. Here you can also create trackable URL for your perusal. For Example, You can create different source URLs for Facebook Ads, Mailers, Twitter and track channel wise performance. Please read more about Trackable URL here – https://goo.gl/Y7W9dR

The “Referrers” section display the Source of traffic. (For Ex., Facebook or Google or Direct Traffic etc.)

The below gives your info on top cities visiting your campaign.

Hi Users,

We are working on features that give more freedom, flexibility for our campaigners to manage their online business more easily. Introducing two new feature updates for this month,

1) Payment Mode Conversion

2) Universal Level Affiliate

Payment Mode Conversion

Now campaigners have the freedom to toggle between the two Payment mode options ‘Prepaid Only’ and ‘Prepaid + Cash on Delivery’ for their campaigns.

Using this feature, say you have launched a campaign in ‘Prepaid Only’ mode you can later change to ‘Prepaid + COD’  and you have launched your campaign with ‘Prepaid + COD’ option you can switch to accept ‘Prepaid Only ‘ orders.

To change your Payment Mode, Go to your Dashboard, click on Campaign settings button.

Now, click on the Payment Mode Conversion tab. In case your campaign was previously enabled to accept only Prepaid orders,  here you will see the option to switch to take both prepaid and COD orders.

You can do this by clicking the ‘Enable Prepaid + COD’ button as shown below,


In case now you want to enable just the Prepaid orders click on the ‘Enable Prepaid Only’ button.
One Click Affiliate

One Click Affiliate helps you mark all your campaigns Affiliate Enabled with just a click. Please read more about Affiliate Feature here – https://goo.gl/ecB05e

To use this feature, login into your My Dream Store dashboard, Click on ‘My Account’ and select ‘Profile Settings’.


In the Campaign Settings menu, tick the box ‘Make all my Campaigns Affiliate Enabled’.

Will update you with much more exciting feature updates next month. Keep visiting this blog!

What is trackable URL?

Trackable URL is a feature in which a campaigner can create multiple links (Multiple URL’s) for a single campaign. Trackable URL is available in ‘Campaign Analytics’ section.

What is the use of trackable URL?

For a campaign, marketing will be done on mediums like Email, Facebook, Twitter, Whatsapp, Hike etcetera. If you want to track data like View Content, Add to Cart, Conversion(Purchase) on different mediums, you can use trackable URL feature.

How to use trackable URL?

Step 1: Login to your My Dream Store account.

Step 2: Click on ‘My Account’ and select ‘Dashboard’ option. Toggle into ‘Campaigner Dashboard’ if required. (Please refer the image below)

 Step 3: Go to the required campaign for which you want to create trackable URL. Click on ‘Analytics’ option. You will be redirected to ’Analytics’ page now. (Please refer the image below)

 Step 4: You are on the ‘Analytics’ page now. Click on ‘Create Trackable URL’ option. (Please refer the image below)

Step 5: Trackable URL window opens up. On the ‘Enter Tag’ option type in the medium on which you want to track the data. (For Example Facebook, Twitter, Email etcetera)

A trackable link will get created by affixing your desired tag name. (Please refer the images below)



You can use these trackable Links/URL individually in different mediums like Facebook, Twitter, Email to track different data points.

Step 6: As you can see in the image, Data like ‘View Content,’ ‘Add to Cart’, ‘Conversions(Purchase)’ etcetera for the different medium like Facebook, Twitter, Email are being tracked.

 So, What you are waiting for? Go and explore trackable URL feature now! 🙂