March 2017.

What is Campaign Analytics?

Campaign analytics helps you understand the funnel data and demographics data for your campaigns. From the campaign analytics, One can get insights on Total views, Add to Carts, Products sold. It also gives information regarding referral sources, locations and Creating referral links.

This enables you to identify the best channels, sources that are driving sales and help you in optimizing your ad campaigns.

How to access Campaign Analytics?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Analytics icon “of the particular campaign for which the analytics is to be obtained.

Step 3: You are on the “analytics page” right now.  The analytics page will show data of total sales and view your campaign have got.

The below image shows the Number of Products Sold and Total number of Views your campaign has received. You can also select the time period of the data.

‘Track Conversions’ section breaks the data by product type and shows info regarding Add to Carts as well. Here you can also create trackable URL for your perusal. For Example, You can create different source URLs for Facebook Ads, Mailers, Twitter and track channel wise performance. Please read more about Trackable URL here –

The “Referrers” section display the Source of traffic. (For Ex., Facebook or Google or Direct Traffic etc.)

The below gives your info on top cities visiting your campaign.

Hi Users,

We are working on features that give more freedom, flexibility for our campaigners to manage their online business more easily. Introducing two new feature updates for this month,

1) Payment Mode Conversion

2) Universal Level Affiliate

Payment Mode Conversion

Now campaigners have the freedom to toggle between the two Payment mode options ‘Prepaid Only’ and ‘Prepaid + Cash on Delivery’ for their campaigns.

Using this feature, say you have launched a campaign in ‘Prepaid Only’ mode you can later change to ‘Prepaid + COD’  and you have launched your campaign with ‘Prepaid + COD’ option you can switch to accept ‘Prepaid Only ‘ orders.

To change your Payment Mode, Go to your Dashboard, click on Campaign settings button.

Now, click on the Payment Mode Conversion tab. In case your campaign was previously enabled to accept only Prepaid orders,  here you will see the option to switch to take both prepaid and COD orders.

You can do this by clicking the ‘Enable Prepaid + COD’ button as shown below,

In case now you want to enable just the Prepaid orders click on the ‘Enable Prepaid Only’ button.
One Click Affiliate

One Click Affiliate helps you mark all your campaigns Affiliate Enabled with just a click. Please read more about Affiliate Feature here –

To use this feature, login into your My Dream Store dashboard, Click on ‘My Account’ and select ‘Profile Settings’.

In the Campaign Settings menu, tick the box ‘Make all my Campaigns Affiliate Enabled’.

Will update you with much more exciting feature updates next month. Keep visiting this blog!

We always have a lot of questions in our mind on how to go about making a campaign successful, which ad to launch first, WC or PPE, the right budget to start with, ways to reduce conversion cost, pixel optimization, retargeting methods, scaling techniques…lots and lots of questions!!

Well, we heard you and hence, have started our Youtube Live- Fb Ads Queries series to get them all resolved.

Here we have all the questions we received earlier today in our Youtube Live –Fb ads Queries Episode 1, all collated together.

1.  What are Re-targeting Ads? How to create audience for Re-targeting/ATC? What should be the minimum audience size to start Re-targeting Ads

Retargeting ads helps one  target people who have clicked on your link or added the product to cart but, haven’t made a purchase. You can create audience by going to Audience section in your adverts manager this way:

Create audience => Custom audience => Website traffic => People who visit specific webpages but not others => and provide URL and exclude people visited the page that fall under any of the following key words

COD, thank_you,product/cash_on_delivery, product/checkout-success/

Here’s a screenshot of How to Create an “add to cart audience “:

For effective running of your ads, there has to be a minimum audience size of 1000 for clicks and 400 for add to cart.

2. Once a design is tested with PPE Ads, when can we decide that it is successful and go ahead with a Website Conversion? Also should we stop the PPE while launching the Website Conversion or continue it?

Once you have waited one or two days with PPE ads do check the following parametersCTR (Click through rate) > 1 , good likes. Also do check if you have got good number of comments and shares for the product which implies that people are interested in your product. Then you can start your website conversion ad from 3rd day.You can stop the PPE ad if you have got good number of likes but haven’t got conversions.

3. When a Conversion ad starts optimizing for view content & once we get a decent Add to Carts, should we switch to ATC optimization?

You can duplicate the ad and start fresh ads with Purchase as standard event, since the View Content Ad is optimized only for view content and not for purchases. It’s always better to create a new ad instead of editing the same ad.

4. Do you recommend Instagram Ad? Is it better than Facebook Ad?

You can go with Instagram as placement in your Facebook Ad itself,  as you can find more passionate audience on Instagram.We cannot say that it is better than facebook ads but it does help you reach more people who could convert on your ad post.

5. What is the difference between a Traffic Ad (website clicks ) & Website Conversion Ad ?

A website click ad is optimized for getting more clicks of the advert whereas a website conversion ad is optimized for getting more sales.

6. What budget is better, lifetime budget or daily budget?

To start with, all marketeers start with a Daily budget itself. In case of daily budget, Facebook will spend your daily budget at the appropriate time throughout the day. You won’t be charged more than your daily budget in the day. Whereas in lifetime budget, it will spend over the course of your set duration.

Daily budget is better to analyze on a daily basis as to how much did you spend vis-a-vis many conversions, add to basket you got for your each day’s spent.

7. How do you start to optimize your ads and break it down various parameters to duplicate/scale it? And every new adset we make, do we exclude the custom website visits from it?

Once your parent ad gives good conversion, duplicate it without disturbing the parent ad. Set a higher budget for the duplicate ad. Analyse the various breakdown parameters and start an Adset for the parameter which has given good conversion amongst a particular age group, placement, or gender (if applicable) .

There is no particular first step, if for ex, Age 18-24, Gender – Men, Placement – Instagram has good conversions start an ad set with that combination. If 18-45, Men, Device – Mobile – Facebook news feed gave good conversion , go for that combination.

If you are doing a Lookalike audience targeting you can exclude original audience from it. For ex. in case of Lookalike Campaign visits, exclude Campaign visits form it.

8. Once we duplicate the ad, should we stop the parent ad?

No, do not stop the parent ad after duplicating it as long as it is giving good conversions at the cost you require. After a few days, stop it when it does not give the required conversions.

9.  Difference between view content/ add to cart/ purchase event Pixel functions? should we also run conversion ad on view content and add to cart?

View Content pixel page view is how many times your campaign page or storefront was viewed.

Add to cart pixel will track how many added your product to their Cart upon viewing it Purchase pixel will be fired after checkout process happens when thank you message appears.

Initially to start with do a Purchase/Conversion ad, to scale up after you have made a decent number of sales, can try add to cart and view content ads.

10.  In the cheat sheets you have given number of interests, Should we target them in the interests itself or narrow down ?

In the cheat sheets provided, it is targeting is given in form of Option 1, Option 2 for ads-sets you can do. It can further be narrowed by intersecting with Online Shopping, Men’s clothing, Hoodie/T-shirt, Online shopping sites as stated in the Tips. It is always better to do A/B testing, capitalize on the better performing adsets.

11. How Facebook Pixel Works?

The facebook pixel allows to track how many times a webpage have been viewed (visits) by customers. Facebook pixel is a little piece of code that should be inserted in the pages of your website.

Pixels can also be used to track conversion. You will be able to know which user, from which page of your site lead to a conversion, also if he/she just visited the page and did not click on your tracking link.

12. What Are Custom Conversions?

Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is already on your site. This replaces the conversion pixels you’ve been placing on individual success pages.

Custom conversion can track:

  • View Content
  • Search
  • Add to Cart
  • Add to Wishlist
  • Initiate Checkout
  • Add Payment Info
  • Purchase
  • Lead
  • Complete Registration

13. What is the basis/criterion to kill the ads for Conversion Ads?

Conversion Ads: Never rely on one day data. Give time for Facebook to optimize the Ad delivery. If you are starting a new niche with moderate budgets wait for atleast 2-3 days. If you get sales at good cost then no issues, if there are no sales then look for other metrics like CTR(Link), CPC(Link), Add to Cart etc and based on these take necessary action.


Ideal CTR(Link) > 1%

Ideal CPC(Link) < 5 Rs

Low CTR – Not a Good Creative or targeting is bad.

High CPM – Try out a different audience, slightly broadening the audience size.

If there is high engagement & low link clicks – Right audience, product might not be attractive and the proposition you are making in the ad copy might not be attractive. Change the ad copy completely & avoid more text in the new creative.

If there is high engagement, high link clicks and No Sales – Right audience, attractive product and traffic is coming to your campaign page but no sales. This may happen when the buyer is not happy with the pricing or he has very limited options to choose in terms of product type, colors and payment options.

If there is low engagement & low link clicks – Wrong audience & Creative is not attractive. Change both the targeting & creatives in Ad Campaigns.

14. What is Conversion Window? What is difference between 1 day & 7 day Conversion Window?

Conversions window helps you tell what results you value so that Facebook optimizes the ad delivery to find more of that type who can convert on your Ads.

A conversion window is the length of time between someone clicking or viewing your ad and completing an action you’ve defined as a conversion.

If you’re optimizing for conversions, the following conversion windows are available:

  • 7 days after a click
  • 1 day after a click
  • 1 day after a view and 1 day after a click (combined)
  • 1 day after a view and 7 days after a click (combined)

If Conversion Window is 1 day, Facebook will optimize ad delivery by using data from conversions that happen within 1 day of someone interacting with your Ad.

Similarly if conversion window is 7 day, Facebook will optimize ad delivery by using data from conversions that happen within 7 day of someone interacting with your Ad.

15. How do I target people with birthdays in April, May, etc? How to segment them? Should we narrow down the audience? What should I use to narrow it down?

There is an option available for targeting People Born in Specific Month. You find it in Demographics –> Life Events –> Birthday –> Birthday in 04 April.

The audience size is huge for Birthday in April. We can segment the audience size based on Age, Gender, Cities etc.

To narrow the audience size you can use these targeting options:

  • Birthday in 04 April + Online Shopping
  • Birthday in 04 April + Online Shopping + Men’s Clothing (Targeting Only Men)
  • Birthday in 04 April + Men’s Clothing
  • Birthday in 04 April + Online Shopping + Other Apparel Ecom Sites

You can experiment with all these combinations. You can Scale the campaigns accordingly for whichever is working good.

16. What is the Ideal Cost Per Engagement for PPE Ad?

Ideal Cost per Engagement for PPE Ad should be less than 1 Re.

If Cost per Engagement is more than 1 Re, then the targeted audience & creative used in Ad Post must be bad. Change the targeting and ad creative.


That’s all for now! Stay tuned for Episode 2. We will inform you shortly!










What is trackable URL?

Trackable URL is a feature in which a campaigner can create multiple links (Multiple URL’s) for a single campaign. Trackable URL is available in ‘Campaign Analytics’ section.

What is the use of trackable URL?

For a campaign, marketing will be done on mediums like Email, Facebook, Twitter, Whatsapp, Hike etcetera. If you want to track data like View Content, Add to Cart, Conversion(Purchase) on different mediums, you can use trackable URL feature.

How to use trackable URL?

Step 1: Login to your My Dream Store account.

Step 2: Click on ‘My Account’ and select ‘Dashboard’ option. Toggle into ‘Campaigner Dashboard’ if required. (Please refer the image below)

 Step 3: Go to the required campaign for which you want to create trackable URL. Click on ‘Analytics’ option. You will be redirected to ’Analytics’ page now. (Please refer the image below)

 Step 4: You are on the ‘Analytics’ page now. Click on ‘Create Trackable URL’ option. (Please refer the image below)

Step 5: Trackable URL window opens up. On the ‘Enter Tag’ option type in the medium on which you want to track the data. (For Example Facebook, Twitter, Email etcetera)

A trackable link will get created by affixing your desired tag name. (Please refer the images below)

You can use these trackable Links/URL individually in different mediums like Facebook, Twitter, Email to track different data points.

Step 6: As you can see in the image, Data like ‘View Content,’ ‘Add to Cart’, ‘Conversions(Purchase)’ etcetera for the different medium like Facebook, Twitter, Email are being tracked.

 So, What you are waiting for? Go and explore trackable URL feature now! 🙂

For Hiral, a Software Engineer hailing from Rajkot life was going well and secure. But she also felt bored of the routine and started contemplating whether to follow her passion of starting an online business. Amidst the deep thought, there came the gut feeling to take the road not taken, although mindful of the fact that it is not going to be easy! Then suddenly comes the family pressure to get married. Is it the end of the light or did she overcome the beliefs and pursue her dreams. Let us hear from her own words!

“You’re a girl, shaadi karni hein, nahi tho achhca ladka nahi milega” the voices around me said. “Well, like a lot of Indian girls in their 20s, I had to agree to it despite my otherwise plans”

Taking the road not taken

Like people say, few things happen as a blessing in disguise, marriage happened the same way to me. It was during one such day when my husband and I were working on developing an app, I happened to look at an ad about MyDreamStore and the idea of selling tees online. That struck me a chord then and there itself, the idea of selling customised tees without having to worry about upfront costs, inventory and delivery. I started to explore the idea immediately, thereby paving way to my entrepreneurial endeavour.

What Next?

Having embarked upon the entrepreneurial journey, next step is to master how to start selling online. Being completely new to Digital Marketing, I started learning Facebook Ads through MyDreamStore University, followed by watching videos on creating and testing designs, finding the right niche, etc.

My initial campaigns were failures but I didn’t give up! I kept experimenting with new niches, new designs with the hope to bear a fruit one day. Then came the Fathers Day for which I created my first successful campaign. I felt triumphant and it has been a beautiful journey thereafter, a roller coaster ride, filled with both fun and learning, says Hiral exuding confidence.

Breaking the Stereotypes

Hiral’s willingness to bring her dream to life, her audacity to venture into online space without prior experience, stands her out from us. This is how her sales dashboard looks now!

Her advice to all the campaigners out there,” There is nothing like silver bullet here. So Test, Test and Test. Test Fast & Fail Fast. Find out what works best for you.

“Nothing could be better for a women entrepreneur of today to find a space where she can work as per her convenience. My Dream Store gave me just that opportunity. Being at home, I am now able to run my business and also pursue my hobby of art and craft. I spend my time selling merchandise, making my own creations & develop mobile apps along with my husband.  I am happy, contended and self-reliant. Just couldn’t ask for more!

‘’Behind every successful Woman is herself’’

Life takes a U-turn for all and so did hers – meet Jaishri a professor turned tshirt entrepreneur. Having worked as an electronics professor, Jaishri had promising career aspirations. Marriage took her to Norway, where she fell out of work.

‘’Given my competence, I just couldn’t settle with this unproductive me. The only means where I could access all opportunities despite my geographical restraint was the Internet’’ says Jaishri.  She began exploring opportunities for earning online and discovered the concept of T-shirt selling. ‘’The whole concept of creating and selling your own merchandise fascinated me! I liked the whole idea of being able to sell sitting at home without any hassles’’.

The world of T-shirt selling was completely unfamiliar given her earlier experiences and she took that as a challenge! She then began her minute steps starting with learning photoshop and illustrator design tools which she knew were a must. After getting proficient in designing, she tried selling her artworks as t shirts on freecultr, paintcollar and other sites that pay commission on per sale basis. The results were not so encouraging “I had to sit back and wait for someone to buy the products with my design. One day, I came across My Dream Store and I found their concept of ‘Create & Sell’ interesting”

Being a beginner, she thought designing was all that she needed to excel in this business. But when no sales happened from her first campaign, she realized she was still miles away from her goal. ‘’My design skills weren’t enough. From my interactions with My Dream Store team, I understood that I need to make unique, niche specific designs and have good facebook marketing skills to get success. I knew it would be tough as a beginner but I was excited. It was the real challenge’’.

Steadily Jaishri gained her expertise in Marketing and then there was no looking back! The deadly combination of a designer and a marketer is all what was required and now, she was one herself! From then on there was no looking back!

Within no time she was bang on and her dashboard looks something like this

You just need one breakthrough design to crack a niche and get soaring numbers. Her’s was this! They sold like hot cakes!!

‘’Once you get going there is no looking back. Your numbers just need to get better with days. That’s my only Focus’’ smiles Jaishri.

Jaishri now enjoys her economic independence and loves what she does. Staying away from her motherland didn’t kill her entrepreneurial dreams. Her everlasting desire to establish herself and the will to succeed has overpowered this geographical constraint. She is indeed an inspiration for thousands of campaigners on My Dream Store and for us to keep going on.