April 2017.

Eight months back a gentleman named Gagan came to the MDS team, seeking help like any other beginner to start campaigning at My Dream Store. Little had he known what was awaiting him eight months down the line.

The monotony of a regular job inspired Gagan to search for online business options in India. “I always wanted to look for an alternative source of income. My pursuit brought me to My Dream Store. Initially, I did not take it seriously and forgot about it. After four months, fortunately, I read some blogs regarding how people are making a lot of money through My Dream Store and that’s what changed my life” recollects Gagan.

Old days of struggle:

Gagan’s journey with My Dream Store has been no less than a wonder journey. ‘’When I started with MDS I had no idea about designing, Facebook Ads or marketing in general. To gather the required knowledge I started working after my office hours till 2 – 3  AM looking through as many online tutorials as I can. Today I can proudly say it was worth it ‘’ says Gagan.

Although Gagan currently earns handsome profits at My Dream Store, the beginning wasn’t easy. Gagan’s first 15 campaigns were a straight failure but that didn’t demotivate him. ”My first success came at the cost of 15 unsuccessful campaigns but that was totally worth it given the learning I had. Also, I would really like to thank the My Dream Store team who have played a significant role in my success since day 1. I wouldn’t have succeeded without their support and guidance’’ states Gagan.

Gagan feels that the credit for his successful journey should be equally given to his wife and parents who have always supported and motivated him. “I also genuinely want to appreciate the efforts of the My Dream Store team who are doing a brilliant job in serving the campaigners. Even the Co-founders are easily accessible and very down to earth.’’ added Gagan.

Gagan now dedicates around 2 to 3 hours a day on his campaigns and plans to make it his full-time job in future. “My Dream Store has helped me eliminate my worries about future as I have some good extra income pouring in from my campaigns. I am now just waiting for those days where I can just sit at home and feed on my campaigns” chuckles Gagan.

Wish to start your entrepreneurial journey too? Start here

 

Mother’s day falls on May 14 th this year in India. For consumers, It’s a difficult scenario to select from a wide range of options available in the market, but as marketers it’s one of those most definitive days on which you can greatly monetise on.

 

What to sell for Mother’s Day?
Gifting market in India is estimated at $30 billion out of which personal gifting constitutes $20billion. In the personal gifting sector, customized gifts are the most popular especially among women. Customized phone cases, mugs and posters served as great gifts and made some superb sales last Mother’s Day!

 

Design Ideas:
Following are few quote ideas which you can use to launch your products. These quotes are both scalable and versatile i.e. they can be used for all professions just by replacing the highlighted word in each:

 

1.
 To the world
you are a
Mother,
to this Engineer
you are the
World
Happy Mother’s Day.

 

2.
My job is of an
Engineer
but
your job
made me one!
Happy Mother’s Day.

 

3.
Good Moms have
sticky floors
messy kitchens and
Doctor kids.

 

Designs that worked for us:

 

 

When should you start promoting for Mother’s Day?
We would recommend you to start promoting your campaigns 3 to 4 weeks prior. It will allow people to decide what to buy and take into consideration shipping times. The earlier the better!

 

Now that you are loaded with design Ideas, there is nothing that should stop you from starting your winning campaigns right away! Launch now!

Add to Cart Retargeting fetched us 146 conversions at INR 18 each.

Retargeting people who’ve added the products to cart, but didn’t purchase can give very fruitful results. Find the results of an experiment which we did. We’ve got 146 conversions at INR 18 each. This is how you capture the audience – In the audience section, go to Create Audience, click Website Traffic, Click on custom combination and do as per the image shared. Once enough Audience is populated (min 50), start a conversion ad with page post mentioning “Did you forget to buy? Here is your last chance to grab. Order here – ” with a budget of 40 to start with.

 

Always stress on leveraging Assets which you’ve built by facebook advertising. Here are top 3 things, I work on:
1. People who visited campaign page
2. People who purchased
3. People who engaged on your FB Page or Post from which you are doing ads

Today we will talk about the 3rd point. When we got an idea – we’ve created a FB page around that niche & started doing ads (page post photo ad). We’ve got around 50k engagement on a specific page post, however, only 3k audience visited the campaign page. Others just liked the post and left. When someone likes the post, high chances that he might be interested in the product or information related to that niche. But the timing of the ad was not right. Earlier we had no option on reaching back the people who engaged on the page but didn’t visit the website.

Facebook have started offering this feature ‘Create Audience – Engagement on Facebook Page’. Now you can capture the audience who engaged with the content of your page (ad/ post/ like/ comment/ share etc). And trust me – this is a goldmine if you are working on a passionate niche.

Here is how you create this audience:

Go to Audiences –> Create Audience — > Custom Audience –> Engagement on Facebook — > Page — > Everyone who engaged with your page –> Create.

Attached is the screenshot of an experiment which we did targeting people who engaged with the page but didn’t make the purchase. Results were pretty good. We’ve got 370 conversions around INR 90 each (Tees @ 599, Hoodies @ 1199). Just for information, we’ve got the first 150 conversions at INR 50 each. We’ve tested targeting ads to the people who engaged on facebook but didn’t purchase for various niches. Every time results surprised us with brilliant conversion costs.

If you’re targeting specific niche – always create a page related to the niche/ post relevant content related to the niche & keep the audience engaged with your content. It only takes 15 mins of time a week to start with.