February 2018.

               Now that Cupid has hung his boots, let’s shift our focus on to the next big event coming up i.e International Women’s day(March 8th).

Why should I focus on this?

Women’s Day is celebrated internationally on 8th March every year. It is an occasion to value the remarkable role of women in our society. The occasion has only increased traction from time to time since its inception and media tends to promote all the content related to the same.As we approach International Women’s Day on March 8th consider creating feminist/female-power themed designs your buyers will be proud to wear.

What does the data say?

Feminism, women’s rights, Female relationship niches proved to be a good bargain on our platform. Last year we saw a huge spike in these niches in the period of Feb10th-Mar 10th, our sales increased by almost 30%. Another interesting fact is that our returns rate is considered very low when the buyer is a female and what is the more appropriate time to sell these themes?

Put on your thinking hat, conjure some interesting designs and take advantage of the opportunity!!

Design Suggestions:

You can also target people with designs emphasising the female gender in relationships

 

Targeting Suggestions:  Use the Hashtag #PressforProgress in your ad content. This is the theme of this year’s women’s day and you can capitalize the buzz around this hashtag for your sales.

Please note that this audience segmentation can work well for designs making the audience proud of their feminine nature.

For Female oriented relation designs,





Since the time we have thought of STAR seller model, we have given utmost importance to one thing i.e Seller delight. To consolidate the same we have already rolled out features like Drop in Goal quantity, Next day shipping for matched return orders, Daily payouts, Abandoned Cart Recovery, Customer email lists etc.

Adding to these significant changes, we have made some additions to “Returns Dashboard”, for the campaigner to understand the effect of returns in payouts and the cash flow of the payments.

Returns Dashboard gives you the overview of the effects caused by returns in your payouts. Let’s have a look at the various tabs available on the dashboard.

The Homepage of Returns Dashboard looks like below when you click on the returns tab in your campaigner dashboard.

It gives you the overview of returns stocked in the warehouse campaign wise along with the 1-click relaunch button to make the relaunch easy.

There are five separate tabs to understand the nuances of returns

Returns in stock: As the name suggests, this tab gives you the overview of your total returns that are present in our warehouse.This is useful to plan your returns reuse according to the available stocks.

Returns Dispatched:  This tab gives you the overview of return products which are dispatched as a reuse and the delivery status of that reused product.


Returns Adjustments: This Tab gives you the overview of adjustments in payouts that happened due to returned products.

The “Total payable amount” in this tab indicates the amount that is payable to MDS from campaigner’s side due to returns. This tab gets updated every first week of the month and this gives you the logic behind deductions from payouts.

The sum of all the Debit amounts is the total payable amount.                                                                                                  In the Invoice ID of the amounts, you can see there are certain codes likes RD, RR, LT.

RD is the invoice ID generated for Returns Deduction.
RR is the invoice ID generated for Returns Reuse and this would come under Credit amount
LT is the invoice ID generated for Items which are Lost in Transit i.e Lost when returning to warehouse from buyer and this also would come under Credit amount.

Returns Invoice Settlements:  This Tab gives you the overview of the invoices of the settlements that happen due to returns or simply the statement of deductions in the payouts.

The total settled amount is the amount that is deducted from the payouts due to returns and the remaining payable amount is the remaining amount that is to be paid by the campaigner to MDS.

Credit Adjustments:  This Tab gives you the overview of payments to be made to campaigner after all the settlement of deductions from returns.This Tab gets activated once the remaining payable amount becomes zero and the amount that is to be paid to the campaigner after all the returns deductions, reuses and Lost in Transits; is generated as Credit Invoice.

We are working on simplifying the Returns Dashboard, so expect more changes to this dashboard which will enable you to understand the cash flow very easily.Hopefully, this would ease out your returns management and therefore your profitability from our platform.

It’s time to experience the month of cupid. Yes, the month of February has finally arrived!! What it brings along is the marketable Valentine week!!

What’s in it for ME?

The celebration of Valentine’s Day in India began to become popular following the economic liberalisation.

The day may be all about love, gifts, purchases and splurging, but if you are a little discreet, this is an opportunity to make money too, and how! The V-Day market has reached 22000 crore market in 2014 and has been only growing from time to time.

According to the latest Mastercard Consumer Purchasing Priorities Survey, more than half of Indian consumers plan to go out for a meal on Valentine’s Day (55 percent), and more than a third plan to spend time with their loved ones by going to the movies (42 percent).

Among the Indian consumers surveyed, a fifth (21 percent) plan to buy a gift for their loved ones on Valentine’s Day, on an average spending close to Rs 1,500.

Valentine’s Week has its own significance among the youngsters. During this week each day is celebrated in a different way.

  • Rose Day – 7 February
  • Propose Day – 8 February
  • Chocolate Day – 9 February
  • Teddy Day – 10 February
  • Promise Day – 11 February
  • Hug Day – 12 February
  • Kiss Day – 13 February
  • Valentine’s Day – 14 February

So what are you waiting for??

Train your brain cells and see what you can sell to all those who are drenched in the ocean of love 😉

Have a look at how the trend is picking up and it’s only going to increase in the next two weeks.


Still not sure how to proceed with the niche?

Worry not and have a look at some of the design suggestions to help you with.

Targeting Suggestions:

Location: Preferably Metro cities
Age: If the target is male(gift to a female), go with 23+; If the target is female(gift to a male), go with 20+.
Language: English
Detailed Targeting: You can choose any suitable targeting among Married, Newly Wed, Engaged, In a relationship, New parents depending on your design and target audience in mind.
Ad Placement: Go with the options of Facebook feed, Instagram, Audience network.

One interesting insight we got from this niche is that the reception of ad banners is good when the mockup has a model wearing the product. So we are attaching few of them to so that you may download and use them.