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‘’Behind every successful Woman is herself’’

Life takes a U-turn for all and so did hers – meet Jaishri a professor turned tshirt entrepreneur. Having worked as an electronics professor, Jaishri had promising career aspirations. Marriage took her to Norway, where she fell out of work.

‘’Given my competence, I just couldn’t settle with this unproductive me. The only means where I could access all opportunities despite my geographical restraint was the Internet’’ says Jaishri.  She began exploring opportunities for earning online and discovered the concept of T-shirt selling. ‘’The whole concept of creating and selling your own merchandise fascinated me! I liked the whole idea of being able to sell sitting at home without any hassles’’.

The world of T-shirt selling was completely unfamiliar given her earlier experiences and she took that as a challenge! She then began her minute steps starting with learning photoshop and illustrator design tools which she knew were a must. After getting proficient in designing, she tried selling her artworks as t shirts on freecultr, paintcollar and other sites that pay commission on per sale basis. The results were not so encouraging “I had to sit back and wait for someone to buy the products with my design. One day, I came across My Dream Store and I found their concept of ‘Create & Sell’ interesting”

Being a beginner, she thought designing was all that she needed to excel in this business. But when no sales happened from her first campaign, she realized she was still miles away from her goal. ‘’My design skills weren’t enough. From my interactions with My Dream Store team, I understood that I need to make unique, niche specific designs and have good facebook marketing skills to get success. I knew it would be tough as a beginner but I was excited. It was the real challenge’’.

Steadily Jaishri gained her expertise in Marketing and then there was no looking back! The deadly combination of a designer and a marketer is all what was required and now, she was one herself! From then on there was no looking back!

Within no time she was bang on and her dashboard looks something like this

You just need one breakthrough design to crack a niche and get soaring numbers. Her’s was this! They sold like hot cakes!!

‘’Once you get going there is no looking back. Your numbers just need to get better with days. That’s my only Focus’’ smiles Jaishri.

Jaishri now enjoys her economic independence and loves what she does. Staying away from her motherland didn’t kill her entrepreneurial dreams. Her everlasting desire to establish herself and the will to succeed has overpowered this geographical constraint. She is indeed an inspiration for thousands of campaigners on My Dream Store and for us to keep going on.

In this case study we present to you the targeting and strategy we used for the design – “I’AM A PROUD HUSBAND OF A FREAKING AWESOME WIFE! YES, SHE BOUGHT ME THIS TSHIRT”.

This is the T-shirt design and banner we have used for Facebook ads

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Targeting 1: Online Shopping + Newlywed

Sex – Female, Age – 21 – 32

Locations – Delhi/ Mumbai/ Pune/ Hyderabad/ Bangalore/ Chennai

Audience Size – 1.5 Lakh Approx

 

Targeting 2: Online Shopping + Anniversary within 30 Days

Sex – Female, Age – 21 – 32

Locations – Delhi/ Mumbai/ Pune/ Hyderabad/ Bangalore/ Chennai

Audience Size – 50k Approx

 

Step 1 – Do a Website Conversion Ad (considering the pixel already have some purchase data) with a budget of INR 250. Let it optimize for 2 days.

Step 2 – If the conversions start coming in, increase the budget by 25% every 2-3 days.

Step 3 – On Day 3, do a retargeting ad with a budget of INR 40

The above steps are for having the first successful campaign. After this scaling comes in. Here are the audience resources you need to scale in:

  1. Capture the website visits & create 1% Lookalike
  2. Capture the buyers who purchased the product & create 1% Lookalike
  3. Create audience for people who interacted with the page

Once you’ve got more than 50 purchases, you can start scaling the campaign. This is how we scale:

1. Figure out which targeting worked really well. Ideal size of this audience is 100k – 300k. Just copy the best selling ad & start rendering only on Mobile Placement with budget of INR 1000.

2. Create Lookalike Ad for Website Visits with the budget of INR 1000 only on Mobile.

3.Create Lookalike Ad for Buyers with budget of INR 1000 only on Mobile

Whatever the ad is doing good, create the same copy targeting only for desktop. Observe any ad for two days, if it is performing good, increase the budgets by 25% every 2-3 days.

Designs should be quirky enough that your ad viewers should be able to get attracted it. Many design inspirations are available online around this niche. Here some ideas you can try

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‘’You always know the right thing to do. The hard part is doing it’’

After completing his Engineering degree in 2013, Dinesh was sure that he didn’t want to work for any organisation and just be another person in the rat race. “I cannot imagine myself doing a typical 9 to 6 job, I like being my own boss and doing things my way” says Dinesh.


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His urge to be his own master introduced him to the digital space and the scope of internet business would be just as perfect for him but where to start from? He was lost in the vast online space!

Blogs and Youtube videos were the only source of learning for Dinesh. ‘’The more I read about online money making, the more I heard about Google Adsense. Its success stories inspired me hence decided to start with that. I felt it would be safer to start with something tried and tested‘’ recalls Dinesh.

As easy as the success stories read, the reality turned to be way harder for Dinesh to fetch success. “It was difficult to earn even $100 in one month. The max I could do is earning $100 in 2 months which was definitely not enough to earn a living! I tried my hands on it for 2 full years and then finally gave up in 2015!” says Dinesh.

On digging deeper, he came across how to make money through Tee-shirt selling at Teespring! Now, that required an additional skill of designing which was new to him. But as the saying goes “If you are determined to learn, no one can stop you”, Dinesh worked even harder to prepare himself for this challenge! Within no time, designing was at his fingertips. “Even though I perfected my designing, Facebook Ads were something I was nil at. I couldn’t earn as much as I expected and lost 10k straight in my first attempt” states Dinesh

In the Meanwhile, he happened to know about My Dream Store, “I thought if I have come this long why not give it a last shot. I then spent an entire month gathering the required knowledge on Facebook Ads and began preparing to kick start again. That’s when I tasted my first Success ’’ smiles Dinesh.

Dinesh Started with “Army” Niche campaigns and sold 90 T-shirts in 1 Week! That counted to an ROI of almost 600%!!! “I was very happy and at that moment, I finally decided that My Dream Store would be my primary source of income’’ remembers Dinesh.

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Dinesh attained yet another milestone when he started his very own office from his My Dream Store earnings.  Only in October 2016, Dinesh received more than a lakh in a single payout. “Currently 75% of my income is from My Dream Store. If I would have opted for any routine job I am sure I wouldn’t be earning these numbers anytime soon

Dinesh started with a mere INR 3000, borrowed from his brother. Now he is a proud owner of INR 7 lakh in profits earned over last one year from My Dream Store. “Even though I didn’t work for 4 months due to personal reasons I was able to earn this handsome amount. I proudly say that MDS changed my life economically and socially. My next target is to hit the 1Cr mark and I am dedicatedly working towards it”.

By selling products on My Dream Store, Dinesh has not only attained the financial freedom but he became his own boss! If you are inspired by Dinesh’s story and want to sell awesome products like tshirts hoodies online without any costs, start campaigning on My Dream Store.

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Manage-Storefront


Hey Folks! You told us, we heard that! This time we have updated our Storefronts with cool new features to manage and organize your products easily.

  1. Added Tag, Category Filters
  2. Modify Product Positions with drag-drop.
  3. Upload different Store Banners for Desktop, Mobile. Edit your Store Description from a single page.
  4. Edit Campaign Title, Description, Tags from ‘Manage Storefronts’ page.

How to Create a StoreFront 3.0? What are the features in it?

Step 1: Login to your My Dream Store’s account. Click on ‘My-Account’ and select ‘Store-Fronts’

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Step 2: You are now on the Storefronts page now. Click on ‘Create a new one’ button to create a Storefront.

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Step 3: In the next screen, enter the Name of your storefront, custom URL and add a cool description to it. You can also add custom banners to your storefront to give it an appealing look. Click on ‘Edit Desktop Cover’, ‘Edit Mobile Cover’ buttons to upload your banner images. Select the Campaigns you wish to add in this storefront and click on ‘Create’ button. (Please note that you should select at-least 2 Campaigns to create a store-front)

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Note: Desktop Banner Resolution: 1288*429 px, Mobile Banner Resolution: 375*282 px

Step 4: Your Storefront is now created with the selected campaigns. In this new update you can notice a buyer can filter products based on the Category, Tag filters. This makes the store much organized. One can also interchange product positions in the storefront just by ‘drag and dropping’ them to the desired positions. This helps campaigners to feature his key products in the store.

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Below is an example of how a campaigner has organized his different birthday niche campaigns under single URL. With this the buyer has more freedom to navigate and look for the products he wish.

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So what are you waiting for? Login into your My Dream Store account and try out the new ubercool storefronts feature!

We started November with a bang! In November Week 1, we have recorded our all time high sales numbers. On 8th November our Government has announced Demonetization making the 500, 1000 denominations unacceptable.  This move has drastically affected eCommerce companies which mostly rely upon COD orders.

In this article, Sumanth our Marketing Head and also an alumnus of IIM Lucknow discusses the positive- negative impact of Demonetization and why campaigners have reasons to cherish in the long run.

Higher Proportion of Prepaid orders

One positive aspect of Demonetization is the increase in prepaid transactions. More customers are now opting for internet banking, credit card, debit card, mobile wallets to make their payments online. That means with more prepaid orders there are less returns, more successful deliveries and better profits for our sellers. In the long run we expect this trend to continue and bring positive results mentioned.

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CODs are Back!

As we all are aware, the entire nation has faced cash crunch issues – as a result COD orders have plummeted by 80% and prepaid orders have dipped 60% in the week following Demonetization.

 In these tough times, we helped our campaigners to get sales by offering Rs. 50 off + Rs.50 cashback on prepaid orders – this resulted in quick normalization of the prepaid orders but COD orders took time to get back on track.  Encouragingly, there has been a significant increase in COD orders from Week 3 of December and now we are on the same scale as of Octobers order quantities.  Now with more cash supply, more ATMs operational COD orders are on the raise and are here to stay!

Article janReduced Dispatch Time

From December 21, 2016 we have successfully implemented and started a 3-day dispatch cycle i.e campaigns are dispatched to the respective buyers within three days from the campaign closure. This means less time a customer waits for his product, lesser cancellations and more profits for you.

Weekly Payouts

You will now receive your payouts on a weekly basis! Earlier campaigners had to wait till all the products in a campaign to be delivered to get their payout. These hassles are now eliminated with the Weekly Payout Cycle  system. With you receiving the payout money every week you will have funds to invest in FB ads or enjoy them at your will!

New Product Additions

Recently we have added Polo T-shirts, Baby rompers in our product offerings. We have noticed lower conversion costs for Polo tees, we recommend our campaigners to reach out their previous visitors (custom audiences) and cross sell Polo Tees with fresh designs. Keep your previous t-shirt designs on hoodies and capitalize on the winter demand for higher sales, margins.

So, why wait! Launch your campaign now and enjoy faster delivery cycles, lower return rates and better profits on your products.

Back in December 2015, Mubaid Syed, Founder and CEO of a well known e-commerce company was going through tough times financially in his startup. He was desperately seeking investors, looking for funds to take his startup to the next level and keep his startup dreams alive. “I waited. I waited hoping for a positive response from any of the angel investors. The talks have been going on for months. I started to get frustrated as most of my time was going in making excels, meetings, presentations and very less on growing the business” recollects Mubaid.

After lot of chasing, refusals from investors, the time had come to end for his 3 year entrepreneurial journey. “I couldn’t move or talk, tears in my eyes, I fell on the bed thinking it’s over. I am done. I am done running after investors. I am done with this startup thing. Did I fail everyone? My parents, friends, myself?” questioned his inner self. He didn’t have any money left. With his Education loan, Personal loan, Company loan all piled up he had no other option but to look for jobs elsewhere.

“I opened my laptop and typed on Google – Job Resume Templates. While it loads, I opened Facebook and casually went through my news feed and something caught my eye.” An ad from My Dream Store that read – “Create & Sell T Shirts without any Inventory”…

……and the Rest is History.

Fast forward to September 2016, 8 months later, these are the profits he made from My Dream Store. And funnily, it’s almost the equal amount he was seeking from investors just 8 months back.

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Mubaid’s Sales Dashboard as of September 2016, just 8 months with MyDreamStore

 

Journey of a thousand miles begins with a single step..

Mubaid’s first ever campaign on MyDreamStore was targeted towards doctors, that read “Trust me I am a Doctor”. Starting with just Rs 250/- per day, he applied everything he learned about marketing, Facebook Ads. Scared to spend more money in ads, he always kept the budget as low as possible. Luckily, he started getting good sales.

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Mubaid’s first campaign on My Dream Store

 

Going forwards, he tweaked the design and launched similar ads for Engineers, Accountants, Architects, Lawyers and every single profession he could think of. “Do you know what I did next? I went to Google typed, list of professions in India”

And for next few months, he started launching campaigns for every single profession he could find. Just changing the profession name and applying what is working. The snowball effect started. From 5 sales per day to 100 sales per day in couple of months.

Mubaid Dashboard

Dashboard showing Sales related Profession design

 

“The sales for early designs started to dip, so I decided to look for fresh ideas. I created new designs for hobbies like photography, travel, gym etc.” And he always kept looking for new ideas, new niches on which he can make a design for.

“It’s not a Get Rich Quick scheme. It takes a lot of hard work. In early days, I went completely mad. I didn’t leave my room for days. Everyday, I would spend 3-4 hours learning about Facebook Ads, marketing, targeting etc. Learn as much as possible. There is no substitute for it” he added.

Now, Mubaid is an accomplished full time campaigner earning money by selling t-shirts, hoodies, mobile cases, posters and many awesome products on My Dream Store. Mubaid spends his free time sketching and he is an avid gamer too. He said he got his long dreamt gadget XBox with the help of profits made from My Dream Store.

  Mubaid Gaming

Mubaid’s hobbies include Gaming, Painting and Sketching

 

With the financial freedom he attained he was able to clear his credit card bills and some part of personal loan, education loan (the beautiful gift of MBA as per him) and is happily married.

Mubaid Marriage
My Dream Store founders Satish and Karthik at Mubaid’s wedding ceremony

 

“I am so glad I did not give up when I was at the lowest point of my life. When you are at your lowest point, you are open to your greatest change. If I had taken up job that day, I wouldn’t be sharing my experiences with you! Work Hard, Believe in Yourself and Never Give up. I would love to help anyone looking for guidance.” he concluded.

Mubaid also runs an online marketing blog T-Shirt Profit Academy where he aims at educating the fellow campaigners with tutorials and case studies on Facebook Ads, Online Marketing and other tips to make money online.   

For Monish, it all started in 2013 — the longing idea to build something, the thirst to do more and the urge to make it big. After completing his graduation, Monish joined as a Customer Service representative in a reputed Contact Services firm. He later went on to do MBA from Liverpool John Moores University following which he joined the Business Development team of a startup based in Hyderabad. As the days passed he felt monotony in working and called it a day to start something of his own — FrenchBob an online gifting platform was born!

The initial days were extremely challenging as the market was not ready for their idea. Things became shaky; days were getting worse, running the company was getting difficult as the funds started drying up.

And it was during these tough times, he met Karthik, CEO of MyDreamStore in one of the startup events. He elaborated the entire situation for which Karthik responded “Monish you can start selling today itself, you make money without any costs and keep your startup dreams alive with those funds”. Impressed by the idea of selling t-shirts online without any inventory or costs Monish kick-started his journey on My Dream Store!

No Looking Back Thereafter

“Like people rightly say, ‘there will be a turning point in everyone’s life’ probably taking the decision to start selling on MDS at the right time was a turning point in my life too. I still remember my first campaign, 16–18 hrs of intensive research every day, trying to find the target audience, the right niche, experimenting with face book ads, learning something new every single day was a whole new experience in itself. And here I am now, earning a handsome amount through selling online on MyDreamStore”, recollects Monish beaming with pride.

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Monish’s sales as of December 2016, 8 months through his journey with MyDreamStore.

 

Although it was tough in the beginning, all the hard work started paying off. With each passing day I was enjoying the journey more than struggling for success. With things starting to fall in place, it paved way to the other best times of my life.

Monish is happily married, an ardent Liverpool Fan and a travel bug. “I was also able to unleash my inner self, bring out my wanderlust with the money that I’m earning here at My Dream Store” says Monish brimming with Joy.

We’ve all been there! The late-night chit chats with friends exchanging ideas, lamenting about the heavily-burden work life, wanting to build something, make a difference. Well, it was the same for Monish as well, but what made him standout is his self-belief, hard work and the determination to put ideas into execution.

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Monish is all set to share his inputs on Audience Research and Targeting of Facebook Ads through a webinar exclusively for our campaigners.

Join us for the webinar on 24th Dec 2016, Saturday at 11 AM to pick his brain on the same.

Register here “https://mydreamstore.in/webinar

This article explains about the ‘Messaging’ feature available in My Dream Store’s platform. By using this feature, Messages can be sent to the buyers of your previous campaigns. This can be used as an additional channel to promote your new products to the previous buyers of your corresponding niche.

How to send messages to the buyers? Or How to use this feature?

Step 1: Login to your My Dream Store’s account. Switch to ‘Campaigner dashboard’.

Step 2: Click on ‘Messages’ option. (Please refer the image below)

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Step 3: Campaigners do have an extensive option to send messages to the buyers of a particular campaign (Individual Campaign Messaging) or they can group campaigns together according to their wish and they can send messages to the buyers. (Group Campaign Messaging)

Individual Campaign Messaging:

  • On the Messaging page, Click on the ‘Message’ button of the particular campaign for which you want to send messages.(Please refer the image below)

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  • Now a pop up will appear in which you can type in your message. Draft your message and click on ‘Send’ to reach out to your previous buyers.(Please refer the image below)
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Group Messaging:

  • To send message to multiple campaign buyers (groups), Click on ‘Manage Groups’ (Please refer the image below)

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  • Click on ‘Create Group’ and Select the list of campaigns according to your wish, and then click on ‘Create Group’ button. Enter the name of the group as well.(Please refer the image below)

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  • Now the group is created. Click on ‘Message’ to draft your message and hit ‘Send’ button. (Please refer the image below)

 

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Note: You can use this feature only 3-times a week.

 

 

What is Affiliate Marketing?

Affiliate marketing is a referral program in which one can earn money by promoting products listed on My Dream Store.

If you own a Face-book page, Website, Blog, YouTube channel you can showcase My Dream Store’s products and earn cash commissions for every sale you make.

For Sellers, enabling Affiliate Marketing enlists your products in Affiliate Dashboard a Market place where marketers get unique URLs for each of your products.

For each sale that comes from your affiliate, a commission of 10% on Selling Price is charged from your account and paid to the affiliate. This improves the reach of your products and opens up new sales channels for you.  Campaigners will be able to see the affiliate commissions paid in their dashboard.

I am a Campaigner on My Dream Store. What is the procedure to enable affiliate marketing for my Campaigns?

To Enable Affiliate feature: (For Campaigners/Sellers)

Step 1: Login to MyDreamStore account. Switch to Campaigner Dashboard.

Step 2: Click on the ‘Campaign settings ‘(Please refer the image below)

 

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Step 3: You are now directed to ‘Campaign settings’ page. Select the ‘Affiliate’ Tab and click ‘Enable’ button to enable this feature.  This will get your product listed in My Dream Store Affiliate Dashboard (Please refer the image below)

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Note:  Affiliate feature has to be enabled manually for every new and re-launched campaigns.

I am a Marketer. I want to promote My Dream Store products and earn money. What is the procedure to obtain affiliate marketing link? What are the other features available?

To Obtain Affiliate Link: (For Affiliate- Marketers)

Step 1: Login to MyDreamStore account. Click on ‘My Account’ and select ‘Affiliate Dashboard’.

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Step 2: Scroll down and click on ‘Create Affiliate Link’ button. It will show list of products enlisted for Affiliates by the campaigners. Go to the product you wish to promote, copy the unique URL and start promoting it on your website, Facebook page, blog, YouTube channels or in any other mediums. (Please refer the Image below)

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Features:

  1. ‘Analytics’ gives you useful data like total number of views, conversions and conversion rates that are recorded for your promoted URLs, Products. (Please refer the image below)

15       2. Affiliates do have the provision to promote multiple products to their target audience using Store fronts.

To use this feature,

(a) Click on ‘Manage Store Front’ and click ‘Create Store Front’.

(b) Now, enter your Store front title and URL. After that, add the products that you wish to promote by clicking on the add button (Please refer the image below)

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(c)Once done, click on ‘Finished Selecting, Create Store Front!’ button. Now your affiliate storefront is ready!

3.To know information about payouts, Click on ‘Manage payouts’ button to see the commission amount you earned and their payment status.

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What is commission paid to affiliate?

10% of campaign’s selling price will be paid to the affiliate marketers.

Links:
For more information, Please visit – https://mydreamstore.in/affiliate/home

FAQ’s:
For more information, Please visit – https://mydreamstore.in/affiliate/faqs

 

 

 

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Yes! The month of Manliness is here! The No Shave Month of November!

What is it actually ? 

No shave November is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as depression in men, prostate cancer and other male cancers.

The idea originated as Movember in a small pub at Adelaide, South Australia where a small group of people decided to grow moustaches for charity throughout the month of November.In the USA, a non profit ‘No Shave November’ was founded in November 2009 with a similar objective. With the advent of social media, it soon spread like a wildfire and now stands as an international phenomenon.

Today around 21 countries participate in this event post which the money saved by avoiding shaving and grooming is donated towards causes like cancer prevention, saving lives of cancer stricken and aiding those fighting the battle.

What do you have to do with it?

‘’No Shave November’’ being a trend amongst the young folks is the latest big thing! Social media is set on fire with posts of people flaunting their beards with hashtags #noshavenovember #noshavenovember2016 #movember trending on Facebook, Instagram, Twitter etc.

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For merchandise marketers, this month is the right time to cater the ‘beard’ niche with huge number of people looking for products with beard related designs.

Pick your favorite product and  adorn them with beard designs and clever slogans to create your set of themed products right now!

Here are few sample designs that you can refer too with targeting help!

3 plain TEE FB copy

While setting up your Facebook ads, you can add websites, pages related to beard, men’s grooming, grooming products in the interests and reach out to your potential buyers. Here is one sample targeting approach.

Beard Image

Reach out to us if you have any doubts associated with designs, targeting of beard niche.

Happy Campaigning!