Our Blog.

Discounts are a great way to draw people to your product page. Now you can also create discount coupons for your campaigns and improve your sales.

Here is a quick guide on how to create and track discount coupons from your Mydreamstore dashboard.

How to Create & View Discounts?

Step 1:
Login to your My Dream Store account.

Step 2: Click on ‘My Account’‘Discount Dashboard’.

Step 3: Click ‘Create Discount’ button. Select the Campaign for which you want to create the discount code.

Step 4: Enter the name of the discount code (For Example: GET50) in the ‘Discount coupon’ section. Enter the Value of Discount (For Example here Rs 50 is the discount amount) in ‘Discount Value’ section and select the Validity of the Discount in ‘Valid Till’ section. Click on ‘Create Discount’ button.

Note: You can create only one discount coupon per campaign.

Step 5: In the ‘View Discounts’ section you can view the current discount codes created as shown in the image below.

Click the ‘Modify’ button to extend or reduce the duration of the code or even ‘Enable’ or ‘Disable’ the coupon code by clicking the corresponding button.

Step 6: Under ‘Discounts History’ section, you can get information on Quantity of Products for which Discount is applied by buyers, Discount Value and Product Types for individual Campaigns.

Select the required Campaign from Drop down list box to get the required information.

So what you are waiting for? Go and Explore the Feature and start giving discounts to your buyers and make more conversions than usual. Login to your Mydreamstore account and start experimenting the discounts feature.

What is Campaign Analytics?

Campaign analytics helps you understand the funnel data and demographics data for your campaigns. From the campaign analytics, One can get insights on Total views, Add to Carts, Products sold. It also gives information regarding referral sources, locations and Creating referral links.

This enables you to identify the best channels, sources that are driving sales and help you in optimizing your ad campaigns.

How to access Campaign Analytics?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Analytics icon “of the particular campaign for which the analytics is to be obtained.

Step 3: You are on the “analytics page” right now.  The analytics page will show data of total sales and view your campaign have got.

The below image shows the Number of Products Sold and Total number of Views your campaign has received. You can also select the time period of the data.

‘Track Conversions’ section breaks the data by product type and shows info regarding Add to Carts as well. Here you can also create trackable URL for your perusal. For Example, You can create different source URLs for Facebook Ads, Mailers, Twitter and track channel wise performance. Please read more about Trackable URL here – https://goo.gl/Y7W9dR

The “Referrers” section display the Source of traffic. (For Ex., Facebook or Google or Direct Traffic etc.)

The below gives your info on top cities visiting your campaign.

Hi Users,

We are working on features that give more freedom, flexibility for our campaigners to manage their online business more easily. Introducing two new feature updates for this month,

1) Payment Mode Conversion

2) Universal Level Affiliate

Payment Mode Conversion

Now campaigners have the freedom to toggle between the two Payment mode options ‘Prepaid Only’ and ‘Prepaid + Cash on Delivery’ for their campaigns.

Using this feature, say you have launched a campaign in ‘Prepaid Only’ mode you can later change to ‘Prepaid + COD’  and you have launched your campaign with ‘Prepaid + COD’ option you can switch to accept ‘Prepaid Only ‘ orders.

To change your Payment Mode, Go to your Dashboard, click on Campaign settings button.

Now, click on the Payment Mode Conversion tab. In case your campaign was previously enabled to accept only Prepaid orders,  here you will see the option to switch to take both prepaid and COD orders.

You can do this by clicking the ‘Enable Prepaid + COD’ button as shown below,

In case now you want to enable just the Prepaid orders click on the ‘Enable Prepaid Only’ button.
One Click Affiliate

One Click Affiliate helps you mark all your campaigns Affiliate Enabled with just a click. Please read more about Affiliate Feature here – https://goo.gl/ecB05e

To use this feature, login into your My Dream Store dashboard, Click on ‘My Account’ and select ‘Profile Settings’.

In the Campaign Settings menu, tick the box ‘Make all my Campaigns Affiliate Enabled’.

Will update you with much more exciting feature updates next month. Keep visiting this blog!

We always have a lot of questions in our mind on how to go about making a campaign successful, which ad to launch first, WC or PPE, the right budget to start with, ways to reduce conversion cost, pixel optimization, retargeting methods, scaling techniques…lots and lots of questions!!

Well, we heard you and hence, have started our Youtube Live- Fb Ads Queries series to get them all resolved.

Here we have all the questions we received earlier today in our Youtube Live –Fb ads Queries Episode 1, all collated together.

1.  What are Re-targeting Ads? How to create audience for Re-targeting/ATC? What should be the minimum audience size to start Re-targeting Ads

Retargeting ads helps one  target people who have clicked on your link or added the product to cart but, haven’t made a purchase. You can create audience by going to Audience section in your adverts manager this way:

Create audience => Custom audience => Website traffic => People who visit specific webpages but not others => and provide URL and exclude people visited the page that fall under any of the following key words

COD, thank_you,product/cash_on_delivery, product/checkout-success/

Here’s a screenshot of How to Create an “add to cart audience “:

For effective running of your ads, there has to be a minimum audience size of 1000 for clicks and 400 for add to cart.

2. Once a design is tested with PPE Ads, when can we decide that it is successful and go ahead with a Website Conversion? Also should we stop the PPE while launching the Website Conversion or continue it?

Once you have waited one or two days with PPE ads do check the following parametersCTR (Click through rate) > 1 , good likes. Also do check if you have got good number of comments and shares for the product which implies that people are interested in your product. Then you can start your website conversion ad from 3rd day.You can stop the PPE ad if you have got good number of likes but haven’t got conversions.

3. When a Conversion ad starts optimizing for view content & once we get a decent Add to Carts, should we switch to ATC optimization?

You can duplicate the ad and start fresh ads with Purchase as standard event, since the View Content Ad is optimized only for view content and not for purchases. It’s always better to create a new ad instead of editing the same ad.

4. Do you recommend Instagram Ad? Is it better than Facebook Ad?

You can go with Instagram as placement in your Facebook Ad itself,  as you can find more passionate audience on Instagram.We cannot say that it is better than facebook ads but it does help you reach more people who could convert on your ad post.

5. What is the difference between a Traffic Ad (website clicks ) & Website Conversion Ad ?

A website click ad is optimized for getting more clicks of the advert whereas a website conversion ad is optimized for getting more sales.

6. What budget is better, lifetime budget or daily budget?

To start with, all marketeers start with a Daily budget itself. In case of daily budget, Facebook will spend your daily budget at the appropriate time throughout the day. You won’t be charged more than your daily budget in the day. Whereas in lifetime budget, it will spend over the course of your set duration.

Daily budget is better to analyze on a daily basis as to how much did you spend vis-a-vis many conversions, add to basket you got for your each day’s spent.

7. How do you start to optimize your ads and break it down various parameters to duplicate/scale it? And every new adset we make, do we exclude the custom website visits from it?

Once your parent ad gives good conversion, duplicate it without disturbing the parent ad. Set a higher budget for the duplicate ad. Analyse the various breakdown parameters and start an Adset for the parameter which has given good conversion amongst a particular age group, placement, or gender (if applicable) .

There is no particular first step, if for ex, Age 18-24, Gender – Men, Placement – Instagram has good conversions start an ad set with that combination. If 18-45, Men, Device – Mobile – Facebook news feed gave good conversion , go for that combination.

If you are doing a Lookalike audience targeting you can exclude original audience from it. For ex. in case of Lookalike Campaign visits, exclude Campaign visits form it.

8. Once we duplicate the ad, should we stop the parent ad?

No, do not stop the parent ad after duplicating it as long as it is giving good conversions at the cost you require. After a few days, stop it when it does not give the required conversions.

9.  Difference between view content/ add to cart/ purchase event Pixel functions? should we also run conversion ad on view content and add to cart?

View Content pixel page view is how many times your campaign page or storefront was viewed.

Add to cart pixel will track how many added your product to their Cart upon viewing it Purchase pixel will be fired after checkout process happens when thank you message appears.

Initially to start with do a Purchase/Conversion ad, to scale up after you have made a decent number of sales, can try add to cart and view content ads.

10.  In the cheat sheets you have given number of interests, Should we target them in the interests itself or narrow down ?

In the cheat sheets provided, it is targeting is given in form of Option 1, Option 2 for ads-sets you can do. It can further be narrowed by intersecting with Online Shopping, Men’s clothing, Hoodie/T-shirt, Online shopping sites as stated in the Tips. It is always better to do A/B testing, capitalize on the better performing adsets.

11. How Facebook Pixel Works?

The facebook pixel allows to track how many times a webpage have been viewed (visits) by customers. Facebook pixel is a little piece of code that should be inserted in the pages of your website.

Pixels can also be used to track conversion. You will be able to know which user, from which page of your site lead to a conversion, also if he/she just visited the page and did not click on your tracking link.

12. What Are Custom Conversions?

Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is already on your site. This replaces the conversion pixels you’ve been placing on individual success pages.

Custom conversion can track:

  • View Content
  • Search
  • Add to Cart
  • Add to Wishlist
  • Initiate Checkout
  • Add Payment Info
  • Purchase
  • Lead
  • Complete Registration

13. What is the basis/criterion to kill the ads for Conversion Ads?

Conversion Ads: Never rely on one day data. Give time for Facebook to optimize the Ad delivery. If you are starting a new niche with moderate budgets wait for atleast 2-3 days. If you get sales at good cost then no issues, if there are no sales then look for other metrics like CTR(Link), CPC(Link), Add to Cart etc and based on these take necessary action.


Ideal CTR(Link) > 1%

Ideal CPC(Link) < 5 Rs

Low CTR – Not a Good Creative or targeting is bad.

High CPM – Try out a different audience, slightly broadening the audience size.

If there is high engagement & low link clicks – Right audience, product might not be attractive and the proposition you are making in the ad copy might not be attractive. Change the ad copy completely & avoid more text in the new creative.

If there is high engagement, high link clicks and No Sales – Right audience, attractive product and traffic is coming to your campaign page but no sales. This may happen when the buyer is not happy with the pricing or he has very limited options to choose in terms of product type, colors and payment options.

If there is low engagement & low link clicks – Wrong audience & Creative is not attractive. Change both the targeting & creatives in Ad Campaigns.

14. What is Conversion Window? What is difference between 1 day & 7 day Conversion Window?

Conversions window helps you tell what results you value so that Facebook optimizes the ad delivery to find more of that type who can convert on your Ads.

A conversion window is the length of time between someone clicking or viewing your ad and completing an action you’ve defined as a conversion.

If you’re optimizing for conversions, the following conversion windows are available:

  • 7 days after a click
  • 1 day after a click
  • 1 day after a view and 1 day after a click (combined)
  • 1 day after a view and 7 days after a click (combined)

If Conversion Window is 1 day, Facebook will optimize ad delivery by using data from conversions that happen within 1 day of someone interacting with your Ad.

Similarly if conversion window is 7 day, Facebook will optimize ad delivery by using data from conversions that happen within 7 day of someone interacting with your Ad.

15. How do I target people with birthdays in April, May, etc? How to segment them? Should we narrow down the audience? What should I use to narrow it down?

There is an option available for targeting People Born in Specific Month. You find it in Demographics –> Life Events –> Birthday –> Birthday in 04 April.

The audience size is huge for Birthday in April. We can segment the audience size based on Age, Gender, Cities etc.

To narrow the audience size you can use these targeting options:

  • Birthday in 04 April + Online Shopping
  • Birthday in 04 April + Online Shopping + Men’s Clothing (Targeting Only Men)
  • Birthday in 04 April + Men’s Clothing
  • Birthday in 04 April + Online Shopping + Other Apparel Ecom Sites

You can experiment with all these combinations. You can Scale the campaigns accordingly for whichever is working good.

16. What is the Ideal Cost Per Engagement for PPE Ad?

Ideal Cost per Engagement for PPE Ad should be less than 1 Re.

If Cost per Engagement is more than 1 Re, then the targeted audience & creative used in Ad Post must be bad. Change the targeting and ad creative.


That’s all for now! Stay tuned for Episode 2. We will inform you shortly!










What is trackable URL?

Trackable URL is a feature in which a campaigner can create multiple links (Multiple URL’s) for a single campaign. Trackable URL is available in ‘Campaign Analytics’ section.

What is the use of trackable URL?

For a campaign, marketing will be done on mediums like Email, Facebook, Twitter, Whatsapp, Hike etcetera. If you want to track data like View Content, Add to Cart, Conversion(Purchase) on different mediums, you can use trackable URL feature.

How to use trackable URL?

Step 1: Login to your My Dream Store account.

Step 2: Click on ‘My Account’ and select ‘Dashboard’ option. Toggle into ‘Campaigner Dashboard’ if required. (Please refer the image below)

 Step 3: Go to the required campaign for which you want to create trackable URL. Click on ‘Analytics’ option. You will be redirected to ’Analytics’ page now. (Please refer the image below)

 Step 4: You are on the ‘Analytics’ page now. Click on ‘Create Trackable URL’ option. (Please refer the image below)

Step 5: Trackable URL window opens up. On the ‘Enter Tag’ option type in the medium on which you want to track the data. (For Example Facebook, Twitter, Email etcetera)

A trackable link will get created by affixing your desired tag name. (Please refer the images below)

You can use these trackable Links/URL individually in different mediums like Facebook, Twitter, Email to track different data points.

Step 6: As you can see in the image, Data like ‘View Content,’ ‘Add to Cart’, ‘Conversions(Purchase)’ etcetera for the different medium like Facebook, Twitter, Email are being tracked.

 So, What you are waiting for? Go and explore trackable URL feature now! 🙂

For Hiral, a Software Engineer hailing from Rajkot life was going well and secure. But she also felt bored of the routine and started contemplating whether to follow her passion of starting an online business. Amidst the deep thought, there came the gut feeling to take the road not taken, although mindful of the fact that it is not going to be easy! Then suddenly comes the family pressure to get married. Is it the end of the light or did she overcome the beliefs and pursue her dreams. Let us hear from her own words!

“You’re a girl, shaadi karni hein, nahi tho achhca ladka nahi milega” the voices around me said. “Well, like a lot of Indian girls in their 20s, I had to agree to it despite my otherwise plans”

Taking the road not taken

Like people say, few things happen as a blessing in disguise, marriage happened the same way to me. It was during one such day when my husband and I were working on developing an app, I happened to look at an ad about MyDreamStore and the idea of selling tees online. That struck me a chord then and there itself, the idea of selling customised tees without having to worry about upfront costs, inventory and delivery. I started to explore the idea immediately, thereby paving way to my entrepreneurial endeavour.

What Next?

Having embarked upon the entrepreneurial journey, next step is to master how to start selling online. Being completely new to Digital Marketing, I started learning Facebook Ads through MyDreamStore University, followed by watching videos on creating and testing designs, finding the right niche, etc.

My initial campaigns were failures but I didn’t give up! I kept experimenting with new niches, new designs with the hope to bear a fruit one day. Then came the Fathers Day for which I created my first successful campaign. I felt triumphant and it has been a beautiful journey thereafter, a roller coaster ride, filled with both fun and learning, says Hiral exuding confidence.

Breaking the Stereotypes

Hiral’s willingness to bring her dream to life, her audacity to venture into online space without prior experience, stands her out from us. This is how her sales dashboard looks now!

Her advice to all the campaigners out there,” There is nothing like silver bullet here. So Test, Test and Test. Test Fast & Fail Fast. Find out what works best for you.

“Nothing could be better for a women entrepreneur of today to find a space where she can work as per her convenience. My Dream Store gave me just that opportunity. Being at home, I am now able to run my business and also pursue my hobby of art and craft. I spend my time selling merchandise, making my own creations & develop mobile apps along with my husband.  I am happy, contended and self-reliant. Just couldn’t ask for more!

‘’Behind every successful Woman is herself’’

Life takes a U-turn for all and so did hers – meet Jaishri a professor turned tshirt entrepreneur. Having worked as an electronics professor, Jaishri had promising career aspirations. Marriage took her to Norway, where she fell out of work.

‘’Given my competence, I just couldn’t settle with this unproductive me. The only means where I could access all opportunities despite my geographical restraint was the Internet’’ says Jaishri.  She began exploring opportunities for earning online and discovered the concept of T-shirt selling. ‘’The whole concept of creating and selling your own merchandise fascinated me! I liked the whole idea of being able to sell sitting at home without any hassles’’.

The world of T-shirt selling was completely unfamiliar given her earlier experiences and she took that as a challenge! She then began her minute steps starting with learning photoshop and illustrator design tools which she knew were a must. After getting proficient in designing, she tried selling her artworks as t shirts on freecultr, paintcollar and other sites that pay commission on per sale basis. The results were not so encouraging “I had to sit back and wait for someone to buy the products with my design. One day, I came across My Dream Store and I found their concept of ‘Create & Sell’ interesting”

Being a beginner, she thought designing was all that she needed to excel in this business. But when no sales happened from her first campaign, she realized she was still miles away from her goal. ‘’My design skills weren’t enough. From my interactions with My Dream Store team, I understood that I need to make unique, niche specific designs and have good facebook marketing skills to get success. I knew it would be tough as a beginner but I was excited. It was the real challenge’’.

Steadily Jaishri gained her expertise in Marketing and then there was no looking back! The deadly combination of a designer and a marketer is all what was required and now, she was one herself! From then on there was no looking back!

Within no time she was bang on and her dashboard looks something like this

You just need one breakthrough design to crack a niche and get soaring numbers. Her’s was this! They sold like hot cakes!!

‘’Once you get going there is no looking back. Your numbers just need to get better with days. That’s my only Focus’’ smiles Jaishri.

Jaishri now enjoys her economic independence and loves what she does. Staying away from her motherland didn’t kill her entrepreneurial dreams. Her everlasting desire to establish herself and the will to succeed has overpowered this geographical constraint. She is indeed an inspiration for thousands of campaigners on My Dream Store and for us to keep going on.

In this case study we present to you the targeting and strategy we used for the design – “I’AM A PROUD HUSBAND OF A FREAKING AWESOME WIFE! YES, SHE BOUGHT ME THIS TSHIRT”.

This is the T-shirt design and banner we have used for Facebook ads

Hubby 1

Targeting 1: Online Shopping + Newlywed

Sex – Female, Age – 21 – 32

Locations – Delhi/ Mumbai/ Pune/ Hyderabad/ Bangalore/ Chennai

Audience Size – 1.5 Lakh Approx


Targeting 2: Online Shopping + Anniversary within 30 Days

Sex – Female, Age – 21 – 32

Locations – Delhi/ Mumbai/ Pune/ Hyderabad/ Bangalore/ Chennai

Audience Size – 50k Approx


Step 1 – Do a Website Conversion Ad (considering the pixel already have some purchase data) with a budget of INR 250. Let it optimize for 2 days.

Step 2 – If the conversions start coming in, increase the budget by 25% every 2-3 days.

Step 3 – On Day 3, do a retargeting ad with a budget of INR 40

The above steps are for having the first successful campaign. After this scaling comes in. Here are the audience resources you need to scale in:

  1. Capture the website visits & create 1% Lookalike
  2. Capture the buyers who purchased the product & create 1% Lookalike
  3. Create audience for people who interacted with the page

Once you’ve got more than 50 purchases, you can start scaling the campaign. This is how we scale:

1. Figure out which targeting worked really well. Ideal size of this audience is 100k – 300k. Just copy the best selling ad & start rendering only on Mobile Placement with budget of INR 1000.

2. Create Lookalike Ad for Website Visits with the budget of INR 1000 only on Mobile.

3.Create Lookalike Ad for Buyers with budget of INR 1000 only on Mobile

Whatever the ad is doing good, create the same copy targeting only for desktop. Observe any ad for two days, if it is performing good, increase the budgets by 25% every 2-3 days.

Designs should be quirky enough that your ad viewers should be able to get attracted it. Many design inspirations are available online around this niche. Here some ideas you can try

Untitled design




‘’You always know the right thing to do. The hard part is doing it’’

After completing his Engineering degree in 2013, Dinesh was sure that he didn’t want to work for any organisation and just be another person in the rat race. “I cannot imagine myself doing a typical 9 to 6 job, I like being my own boss and doing things my way” says Dinesh.

I am an entrepreneur Tee
His urge to be his own master introduced him to the digital space and the scope of internet business would be just as perfect for him but where to start from? He was lost in the vast online space!

Blogs and Youtube videos were the only source of learning for Dinesh. ‘’The more I read about online money making, the more I heard about Google Adsense. Its success stories inspired me hence decided to start with that. I felt it would be safer to start with something tried and tested‘’ recalls Dinesh.

As easy as the success stories read, the reality turned to be way harder for Dinesh to fetch success. “It was difficult to earn even $100 in one month. The max I could do is earning $100 in 2 months which was definitely not enough to earn a living! I tried my hands on it for 2 full years and then finally gave up in 2015!” says Dinesh.

On digging deeper, he came across how to make money through Tee-shirt selling at Teespring! Now, that required an additional skill of designing which was new to him. But as the saying goes “If you are determined to learn, no one can stop you”, Dinesh worked even harder to prepare himself for this challenge! Within no time, designing was at his fingertips. “Even though I perfected my designing, Facebook Ads were something I was nil at. I couldn’t earn as much as I expected and lost 10k straight in my first attempt” states Dinesh

In the Meanwhile, he happened to know about My Dream Store, “I thought if I have come this long why not give it a last shot. I then spent an entire month gathering the required knowledge on Facebook Ads and began preparing to kick start again. That’s when I tasted my first Success ’’ smiles Dinesh.

Dinesh Started with “Army” Niche campaigns and sold 90 T-shirts in 1 Week! That counted to an ROI of almost 600%!!! “I was very happy and at that moment, I finally decided that My Dream Store would be my primary source of income’’ remembers Dinesh.

Collage 2

Dinesh attained yet another milestone when he started his very own office from his My Dream Store earnings.  Only in October 2016, Dinesh received more than a lakh in a single payout. “Currently 75% of my income is from My Dream Store. If I would have opted for any routine job I am sure I wouldn’t be earning these numbers anytime soon

Dinesh started with a mere INR 3000, borrowed from his brother. Now he is a proud owner of INR 7 lakh in profits earned over last one year from My Dream Store. “Even though I didn’t work for 4 months due to personal reasons I was able to earn this handsome amount. I proudly say that MDS changed my life economically and socially. My next target is to hit the 1Cr mark and I am dedicatedly working towards it”.

By selling products on My Dream Store, Dinesh has not only attained the financial freedom but he became his own boss! If you are inspired by Dinesh’s story and want to sell awesome products like tshirts hoodies online without any costs, start campaigning on My Dream Store.

15577690_1157374064377451_1016619637_n (1)



Hey Folks! You told us, we heard that! This time we have updated our Storefronts with cool new features to manage and organize your products easily.

  1. Added Tag, Category Filters
  2. Modify Product Positions with drag-drop.
  3. Upload different Store Banners for Desktop, Mobile. Edit your Store Description from a single page.
  4. Edit Campaign Title, Description, Tags from ‘Manage Storefronts’ page.

How to Create a StoreFront 3.0? What are the features in it?

Step 1: Login to your My Dream Store’s account. Click on ‘My-Account’ and select ‘Store-Fronts’

SS 1

Step 2: You are now on the Storefronts page now. Click on ‘Create a new one’ button to create a Storefront.

SS 2

Step 3: In the next screen, enter the Name of your storefront, custom URL and add a cool description to it. You can also add custom banners to your storefront to give it an appealing look. Click on ‘Edit Desktop Cover’, ‘Edit Mobile Cover’ buttons to upload your banner images. Select the Campaigns you wish to add in this storefront and click on ‘Create’ button. (Please note that you should select at-least 2 Campaigns to create a store-front)

SS 3
Note: Desktop Banner Resolution: 1288*429 px, Mobile Banner Resolution: 375*282 px

Step 4: Your Storefront is now created with the selected campaigns. In this new update you can notice a buyer can filter products based on the Category, Tag filters. This makes the store much organized. One can also interchange product positions in the storefront just by ‘drag and dropping’ them to the desired positions. This helps campaigners to feature his key products in the store.

SS 4

Below is an example of how a campaigner has organized his different birthday niche campaigns under single URL. With this the buyer has more freedom to navigate and look for the products he wish.

SS 5

So what are you waiting for? Login into your My Dream Store account and try out the new ubercool storefronts feature!