Our Blog.

For Monish, it all started in 2013 — the longing idea to build something, the thirst to do more and the urge to make it big. After completing his graduation, Monish joined as a Customer Service representative in a reputed Contact Services firm. He later went on to do MBA from Liverpool John Moores University following which he joined the Business Development team of a startup based in Hyderabad. As the days passed he felt monotony in working and called it a day to start something of his own — FrenchBob an online gifting platform was born!

The initial days were extremely challenging as the market was not ready for their idea. Things became shaky; days were getting worse, running the company was getting difficult as the funds started drying up.

And it was during these tough times, he met Karthik, CEO of MyDreamStore in one of the startup events. He elaborated the entire situation for which Karthik responded “Monish you can start selling today itself, you make money without any costs and keep your startup dreams alive with those funds”. Impressed by the idea of selling t-shirts online without any inventory or costs Monish kick-started his journey on My Dream Store!

No Looking Back Thereafter

“Like people rightly say, ‘there will be a turning point in everyone’s life’ probably taking the decision to start selling on MDS at the right time was a turning point in my life too. I still remember my first campaign, 16–18 hrs of intensive research every day, trying to find the target audience, the right niche, experimenting with face book ads, learning something new every single day was a whole new experience in itself. And here I am now, earning a handsome amount through selling online on MyDreamStore”, recollects Monish beaming with pride.

dashb1

Monish’s sales as of December 2016, 8 months through his journey with MyDreamStore.

 

Although it was tough in the beginning, all the hard work started paying off. With each passing day I was enjoying the journey more than struggling for success. With things starting to fall in place, it paved way to the other best times of my life.

Monish is happily married, an ardent Liverpool Fan and a travel bug. “I was also able to unleash my inner self, bring out my wanderlust with the money that I’m earning here at My Dream Store” says Monish brimming with Joy.

We’ve all been there! The late-night chit chats with friends exchanging ideas, lamenting about the heavily-burden work life, wanting to build something, make a difference. Well, it was the same for Monish as well, but what made him standout is his self-belief, hard work and the determination to put ideas into execution.

    BeFunky Collage

Monish is all set to share his inputs on Audience Research and Targeting of Facebook Ads through a webinar exclusively for our campaigners.

Join us for the webinar on 24th Dec 2016, Saturday at 11 AM to pick his brain on the same.

Register here “https://mydreamstore.in/webinar

This article explains about the ‘Messaging’ feature available in My Dream Store’s platform. By using this feature, Messages can be sent to the buyers of your previous campaigns. This can be used as an additional channel to promote your new products to the previous buyers of your corresponding niche.

How to send messages to the buyers? Or How to use this feature?

Step 1: Login to your My Dream Store’s account. Switch to ‘Campaigner dashboard’.

Step 2: Click on ‘Messages’ option. (Please refer the image below)

1

Step 3: Campaigners do have an extensive option to send messages to the buyers of a particular campaign (Individual Campaign Messaging) or they can group campaigns together according to their wish and they can send messages to the buyers. (Group Campaign Messaging)

Individual Campaign Messaging:

  • On the Messaging page, Click on the ‘Message’ button of the particular campaign for which you want to send messages.(Please refer the image below)

2

  • Now a pop up will appear in which you can type in your message. Draft your message and click on ‘Send’ to reach out to your previous buyers.(Please refer the image below)
    3


Group Messaging:

  • To send message to multiple campaign buyers (groups), Click on ‘Manage Groups’ (Please refer the image below)

4

  • Click on ‘Create Group’ and Select the list of campaigns according to your wish, and then click on ‘Create Group’ button. Enter the name of the group as well.(Please refer the image below)

5

  • Now the group is created. Click on ‘Message’ to draft your message and hit ‘Send’ button. (Please refer the image below)

 

6

 

8

Note: You can use this feature only 3-times a week.

 

 

What is Affiliate Marketing?

Affiliate marketing is a referral program in which one can earn money by promoting products listed on My Dream Store.

If you own a Face-book page, Website, Blog, YouTube channel you can showcase My Dream Store’s products and earn cash commissions for every sale you make.

For Sellers, enabling Affiliate Marketing enlists your products in Affiliate Dashboard a Market place where marketers get unique URLs for each of your products.

For each sale that comes from your affiliate, a commission of 10% on Selling Price is charged from your account and paid to the affiliate. This improves the reach of your products and opens up new sales channels for you.  Campaigners will be able to see the affiliate commissions paid in their dashboard.

I am a Campaigner on My Dream Store. What is the procedure to enable affiliate marketing for my Campaigns?

To Enable Affiliate feature: (For Campaigners/Sellers)

Step 1: Login to MyDreamStore account. Switch to Campaigner Dashboard.

Step 2: Click on the ‘Campaign settings ‘(Please refer the image below)

 

11
Step 3: You are now directed to ‘Campaign settings’ page. Select the ‘Affiliate’ Tab and click ‘Enable’ button to enable this feature.  This will get your product listed in My Dream Store Affiliate Dashboard (Please refer the image below)

12

Note:  Affiliate feature has to be enabled manually for every new and re-launched campaigns.

I am a Marketer. I want to promote My Dream Store products and earn money. What is the procedure to obtain affiliate marketing link? What are the other features available?

To Obtain Affiliate Link: (For Affiliate- Marketers)

Step 1: Login to MyDreamStore account. Click on ‘My Account’ and select ‘Affiliate Dashboard’.

13

 

Step 2: Scroll down and click on ‘Create Affiliate Link’ button. It will show list of products enlisted for Affiliates by the campaigners. Go to the product you wish to promote, copy the unique URL and start promoting it on your website, Facebook page, blog, YouTube channels or in any other mediums. (Please refer the Image below)

14

Features:

  1. ‘Analytics’ gives you useful data like total number of views, conversions and conversion rates that are recorded for your promoted URLs, Products. (Please refer the image below)

15       2. Affiliates do have the provision to promote multiple products to their target audience using Store fronts.

To use this feature,

(a) Click on ‘Manage Store Front’ and click ‘Create Store Front’.

(b) Now, enter your Store front title and URL. After that, add the products that you wish to promote by clicking on the add button (Please refer the image below)

16

(c)Once done, click on ‘Finished Selecting, Create Store Front!’ button. Now your affiliate storefront is ready!

3.To know information about payouts, Click on ‘Manage payouts’ button to see the commission amount you earned and their payment status.

18
What is commission paid to affiliate?

10% of campaign’s selling price will be paid to the affiliate marketers.

Links:
For more information, Please visit – https://mydreamstore.in/affiliate/home

FAQ’s:
For more information, Please visit – https://mydreamstore.in/affiliate/faqs

 

 

 

nsn

Yes! The month of Manliness is here! The No Shave Month of November!

What is it actually ? 

No shave November is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as depression in men, prostate cancer and other male cancers.

The idea originated as Movember in a small pub at Adelaide, South Australia where a small group of people decided to grow moustaches for charity throughout the month of November.In the USA, a non profit ‘No Shave November’ was founded in November 2009 with a similar objective. With the advent of social media, it soon spread like a wildfire and now stands as an international phenomenon.

Today around 21 countries participate in this event post which the money saved by avoiding shaving and grooming is donated towards causes like cancer prevention, saving lives of cancer stricken and aiding those fighting the battle.

What do you have to do with it?

‘’No Shave November’’ being a trend amongst the young folks is the latest big thing! Social media is set on fire with posts of people flaunting their beards with hashtags #noshavenovember #noshavenovember2016 #movember trending on Facebook, Instagram, Twitter etc.

nsn1

nsn2

For merchandise marketers, this month is the right time to cater the ‘beard’ niche with huge number of people looking for products with beard related designs.

Pick your favorite product and  adorn them with beard designs and clever slogans to create your set of themed products right now!

Here are few sample designs that you can refer too with targeting help!

3 plain TEE FB copy

While setting up your Facebook ads, you can add websites, pages related to beard, men’s grooming, grooming products in the interests and reach out to your potential buyers. Here is one sample targeting approach.

Beard Image

Reach out to us if you have any doubts associated with designs, targeting of beard niche.

Happy Campaigning!

The following article consists of information about,

  • Editing Campaign Title and Description.
  • Goal Drop Feature.
  • Closing the Campaign feature.
  • Private Campaign feature.

Editing Campaign Title and Description:

Once a campaign is launched, Sellers do have an extensive option to Edit the Campaign title and description.

How to Edit Campaign Title and Description?

Step 1: Login into your MyDreamStore’s account.  Go to Campaigner dashboard and scroll down to the required campaign for which title and description has to be changed.

Step 2: Click on the “Edit Campaign” option (Please see the image below)

1

Step 3: Now, a pop up window with the current campaign title and description appears. Key-in the new campaign title and description. Once done, click “Save changes” to update your campaign details. (Please see the image below)

2

 

Goal Drop Feature:

What is Goal Drop?

Goal drop is a feature in which the goal quantity of the concerned campaign can be reduced by the campaigner.

When is Goal Drop useful?

A situation in which you set your goal high and not able to attain the minimum goal in a given span of time goal drop feature can be implemented.

Note: A Campaign has to reach the minimum goal for it to be considered successful. If the campaign doesn’t reach minimum goal, the orders of the campaign will be cancelled and the money will be refunded back to buyers (In case of prepaid orders only). Goal dropping can only be used if the goal is high. It is highly recommended to keep your goal quantity as five while launching the campaign.

Note: Goal will not be dropped less than 5.

How to Goal Drop?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Campaign Settings “of the particular campaign for which the goal is to be dropped. (Please refer the image below)

3

Step 3: You are in the “Campaign Settings” page now. Click on “Request Goal Drop” tab. (Please refer the image below)

4

Step 4: Enter the new goal quantity and click “Send Request” to drop the goal. (Please refer the image below)

5

Note: Minimum goal should be 5.

Step 5: You can note that the goal quantity of the concerned campaign is dropped to 5 from 50. (Please refer the image below)

6

 

Closing the Campaign:

What is closing the campaign feature?

Closing the campaign feature can be used to close the particular campaign.

Note: This feature can be implemented only if your campaign doesn’t have any sales.

How to use Close the Campaign feature?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Campaign settings “of the particular campaign for which is to be closed. (Please refer the image below)

7

Step 3: You are on the “Campaign settings” page now. Click on “Close Campaign” tab. (Please refer the image below)

8

Step 4: Enter “Close” in the text box and click on “Close My Campaign” button. (Please refer the image below).

9

The Concerned campaign has been closed now.

 

Private Campaign feature:

What is Private Campaign Feature?

Private Campaigns are those campaigns that are hidden from My Dream Store’s Active campaigns page. They will also be hidden from search results and will not appear on Google, Bing or any other Search Engines.

Why Private Campaign?

Private Campaign can be accessed only by the audience who see your ads or potential buyers who have link to access it. Hence it will help you in preventing your design falling into wrong hands and avoid imitation designs.

How to make Campaign Private?

Step 1: Login to MyDreamStore’s account. Switch to Campaigner dashboard.

Step 2: Click on “Campaign settings “of the particular campaign for which is to be made Private. (Please refer the image below).

10

Step 3: You are on the “Campaign settings” page now. Select “Private Campaign” tab and click on “Make Campaign Private” to make the Campaign private. (Please refer the image below).

11
Note:

  • Once a campaign is made private, relaunched campaigns of the parent campaign will be private as well.

One Click Private Campaign:

We do have an extensive option to make all your campaigns private. To make all campaigns private, follow the procedures below,

Step 1: Login to MyDreamStore account. Click on “My Account” drop down list box. Click on “Profile Settings”.

 12

Step 2: Click on “Campaign Settings” option.

13

Step 3: In “Campaign settings” page, Click on “Make all my Campaigns Private” to make all your campaigns private.

14

What is a Store-Front?

Store front is a collection of your products (Campaigns) under a single roof. In other words it’s a micro site to organize several of your products under a unique URL.

This will help you in promoting multiple products for a specific niche or can be used as an online store for your designs, products.

How to create a Store-Front?

Step 1: Login into your My Dream Store account.  Click on “My Account” and then “Store-Fronts. (Please refer the image below)

1

Step 2: Now, you are in the page of “Store-fronts”. Click on “Create-Storefront”. (Please refer the image below)

2

Step 3: You are redirected to creation page.  Type in the name for your store front, required URL name and select the products you wish to add under this storefront.  Once done, click on ‘Create’ button (Please refer the image below)

3

Note: There should be minimum of 3-campaigns to create/organize a store-front.

Step 4:  Now, your storefront is ready. Make it more attractive by adding a cover picture that reflects the theme of your storefront or your brand (Please see the image below)

 

4

Please have a look how a campaigner has used Storefront feature to organize his products under single URL and promote them to Civil Engineering niche.

5

 

Truth Revealed!

Over the past few days we have been reading your comments regarding dispatch and post dispatch issues for the orders. There has been constant voice around transparency of status updates. There are two kinds of issues broadly

  1. Dispatch pending from My Dream Store
  2. Product Dispatched by My Dream Store but not delivered to customer

Dispatch pending from My Dream Store

We have dispatched all the orders pending from our side.  We had some maroon color hoodies that were pending till day before yesterday which are also cleared as of now. As on 24/10/16 the report of orders that are not dispatched from our side are 667.

So why is campaign report showing Not Dispatched ?

We recently made the campaign status report live which contains each order status. There were two issues which are being addressed.  The first issue being Campaign status is being shown as dispatched where as all products are not yet dispatched. To avoid confusion we removed campaign status and we are showing only order status and fixing issue one. To give a background of second issue, when we send a shipment out there are 150 service codes which logistics companies return back like ( in transit, out for delivery, pick up incomplete, manifested ) etc. We need to map these codes back to simple statuses. There were some issues with this tracking system hence we still declared product in beta. We are working closely with our logistics partner to fix this technical issue. The tentative date for fixing this is 31/10/16.

Product Dispatched by My Dream Store but not delivered to customer

Like we mentioned above the tracking system in tech is broken. We do a direct deep integration to our logistics partners.  We are figuring out the issue and we are hopeful to fix it by the weekend.  Regarding service issues our logistics team is coordinating on a daily basis to follow up on thousands of shipments, interacting with consumers and logistics partners and ensuring delivery happen.

I want to know more tell me….

Why is My Dream Store not fighting with courier companies ?

  • In Fact we are fighting with them each day. We just got our COD handling charges down. We are working on returns and tracking all the 150 NSL codes each day and finding resolutions. We got down our return rate to under 20% which is one of the lowest numbers in Industry. The avg number of attempts we are doing for delivering each product is 5. In some cases we have even done 8-9 attempts. We are a small brand fighting these logistics tycoons, there are hardly any options than Fedex, Ecom Express and Delhivery. So we choose to improve whom we work with . Fix our systems and deliver best results. The situation is improving continually and Indian logistics looks bright in the next 3 years.
Courier company Delivery service for prepaid Delivery service for CoD Technology quality Service levels Price
FedEx Awesome Bad Good Good Normal
DTDC Bad NA Avg Bad Low
Delhivery Good Good Good Good Normal
Ecom Express Bad Good Bad Good High
Bluedart Awesome Bad Good Good High
First Flight Bad Bad Bad Bad Low

How do we trust your data ?

We deal with thousands of orders each day and there is a lot of deep technology integration with various departments, vendors, sellers and consumers. We do not indulge in any manual updation of database entries as it would corrupt the data even for our own use.  We respect the value of your data. We believe that understanding the inefficiencies and appreciating your candid inputs will help us grow this company more valuable.  We have thousands of technology jobs running around the system as of now. Even after rigorous testing there might be some unforeseen use cases or sometimes our third party dependencies break down. We as engineers understand that breaking is a part of making things happen. We are proud of the journey we had with you so far and we want to be equally proud in the future. Hence we do not engage in any such practices that provide short term benefits.

Each time My Dream Store is giving answers but are you serious about fixing things ?

We are core team of engineers.  Like Peter Thiel says we believe in doing things 10x better than others. For some of you who know, to print a T-shirt involves as many as 15 small jobs.  This looks extremely simple but intensely compound when we scale. We do a lot of optimizations day in day out to squeeze out lead time, wastage and hundreds of challenges around it.  The problem becomes even more interesting with the floating inventory, multiple suppliers and the payouts model.  We have been building this product with passion for 18 months and we are still perfecting it and the hunger to make it better is equally there as it was then. We do not see our product as sub standard compared to the American products. Indian market poses its own set of challenges like cash on delivery we try to do the best we can.

Ufff! creating the best designs, using the Fb pixel, boosting ads, finding the target audience, making good conversions, retention schemes etc etc etc have been the buzz words all this while!! Agree??

Besides designing and marketing, we’ve been exploring other avenues to bring in sales and tried the idea of adding a fashion sense to the looks.

How differently could one wear a TEE and make a style statement of oneself, how to both don a superhero tee and yet look chic, how could one wear one’s favourite music band and also get a few heads turned.

Let’s take a sneak-peek into how to chic-ify these looks!

Feel the heat on your shoulders!

Nothing says vacation ready like the white off the shoulder top and get ready to feel the sun on your shoulders!

Black is the new trend!

Bold is Beautiful! Which is your signature all-black clothing?

 Shopping Bee

THE Shopaholic..!!

cuz

It’s not an addiction. It’s an experience.

Mini’s and Neons

A flash of fluorescent is all you need to spice it up.

Pull off the Geek Chic Trend

Incorporating geek chic elements into your ensemble would make this librarian-esque look easy to rock.

THE Badass me!

WHY SHALL BOYS HAVE ALL THE FUN! Call it SWAG, call it attitude, ready to pull it off with style.

 

‘’Let’s go invent tomorrow instead of worrying about what happened yesterday’’

                                                                                                                          – Steve Jobs

In an attempt to give a better tomorrow to our campaigners we at MDS are continuously working towards building a sustainable technology. As we started scaling, we  realized some challenges with the existing Payout system which we wished to solve:

– Earlier the campaign hit payout only when all the products are delivered/ returned. We call it as a campaign level settlement. Being a campaign level settlement, even if a single order wouldn’t get delivered (due to buyer unavailability/ transit issues) payouts would be on hold causing delayed payouts. Eg : Campaign got successful & 121 products are sold, 110 delivered, 9 returned, 2 are still in transit even after 10 days. Sometimes logistics cause issues like these.- Campaigners willing to start new campaigns couldn’t start off due to lack of funds caused by delayed payouts.

We figured out that this kind of payout settlement of your payouts was barring you from receiving your deserved profits on time. Hence, we have created an all new payout system which takes care of all the above challenges and many more additional benefits.

– It’s an order level settlement. Now you are paid on weekly basis for the products that are delivered till certain point of time.

– It’s a weekly cycle and hence campaigners will always have enough funds to start new campaigns.

Following is a detailed view of how the changes look like.

DASHBOARD:

Each of your campaign block now contains a ‘’Campaign ID’’ which should be used as a reference number for that particular campaign while inquiring about that campaign with us.

PAYOUTS:

On clicking on your campaign block you will now see the options as shown below. You will now be able to download a detailed ‘’Campaign Report’’ which will help you track payouts at an order level.

Payout 1 final

 

a) Payout Earned: Total payout you have earned from the campaign

=(Products delivered*Profit per product-affiliate charges)-TDS

b) Affiliate Charges: It’s the amount that goes to your affiliate from your profit for every sales from the affiliate link provided, the affiliate link is enabled.

For Eg : Say, Base Price and Selling Price of the product is 300 and 500 respectively. Therefore profit per product is 200. Lets consider you sold 5 products out of which 2 were sold through affiliate link. Now, your profits would look as follows:

Payout 2

c) Payout Paid: Amount paid to you as payout out of the total amount earned.

d) Campaign status: .Your campaign  can be any of the following stage: Ordered, Production, Started, Printing, Dispatched, In Transit, Delivered.

e) Campaign Report: Your ‘’Campaign Report’’ will be an excel sheet and will contain multiple parameters which can help you understand the demographics, purchase behavior of your buyers better. This will also bring in transparency.

It also has payout date – which represents when the payout for that particular order has been processed by us. You can estimate the payout amount you would be getting which will help you plan your marketing budget for future campaigns.

How to use the Campaigner Report:

This ‘’Campaigner Report’’ will be providing you with lot of other important data that will help you improve your targeting and shoot up your sales.

– Information about Product, Color, Size, and Quantity will help you analyze which product is in demand and what you should feature in your Ad banner while promoting the campaign.

-Purchase Date will help you analyze the days when the purchase activity is high and hence start you Ad campaigns accordingly.

-The State and City will help you figure out your location targeting.

PAYOUT CYCLE:

With this update we are moving into an order level payout system. Your payout will be rolled out on the same day of every week.

Say, if you received your first payout under this system on a Monday, you would be receiving your payouts on Mondays of every week. A particular payout will contain the profits you earned from the products that got delivered since the last payout till that particular payout. You can get the payout of a product 8 days after the delivery of the product.

This feature is currently in its beta version and hence you may contact us in case of any issues. For further clarification regarding any feature feel free to contact me at swati@mydreamstore.in .

 

 

Jaishri (1)

 

Jaishri is one of the most inspiring women entrepreneurs on My Dream Store! She started her entrepreneurial journey with MDS in the month of February and has sold around 1400 products on My Dream Store.

She has been a keen learner throughout and is perfecting her art of marketing with each day. We are proud to share her inspiring story today.

(Q) Tell us a little bit more about you

I am Jaishri Panjwani. Along with being a house wife I am a budding entrepreneur with big dreams.

(Q) How did you come to know about My Dream Store?

I started my journey as an entrepreneur with Freecultr and Freshmonk. While working with them Swati ,who works with MDS came across my facebook page and Introduced me to MDS.  I visited their website and found My Dream Store quite interesting. That’s it! There was no looking back from there :).

(Q) Why did you decide to launch a t-shirt campaign?

Since the very beginning I had  a good understanding of Photoshop and illustrator and so I thought of utilising this designing knowledge of mine on MDS as a designer. Soon I gained knowledge about facebook Ads and this combination of a marketer and designer worked wonders for me. Mds is a great platform to make money online.

(Q) How did you promote your t-shirt?

I promoted my designs solely through Facebook Ads. In my opinion that’s the best way to reach out to your target audience and sell well.

(Q) How was your experience with My Dream Store?d6b0074f2cfad8ebced213ced7b8b6972566369a28e4dc62f127171ba7a3adff

Being a beginner in the field of designing, I wasn’t sure which design would be appreciated. Moreover I was skeptical about the campaign promotion and marketing. MDS support team had a great contribution in assisting and helping me to understand the digital marketing strategies and implementation of the same.

(Q) If you have sold earlier on other platforms what is the difference you have felt with selling on My Dream Store?

Previously I have launched campaigns on freecultr and Freshmonk. The striking difference that helps MDS stand out is its super co-operative support team .They make sure all queries are timely answered and help the campaigners in all possible ways.

(Q) What are the things that you like about My Dream Store ?

MDS has a wide range of products which impresses me! But the best part of MDS Team would still be its support team without whom I would not be able to crack so many campaigns successfully!

(Q) What advice do you give to fellow campaigners?

It is very important to be sure that what you are designing will sell. Don’t fall in love with your design. You design might be appealing to you visually but might not be selling. In such cases the smartest thing to do would be to stop the Ads within 2-3 days. There is no point in wasting money and time over an irrelevant design.

(Q) What are your future plans (General / plans with MDS)

I am looking forward to creating more designs and becoming more successful at MDS.

Inspired by Jaishri’s story?  Want to get featured in upcoming Campaigner Chronicles? Connect with us, go through My Dream Store University to master the art of t-shirt selling. Test your campaigns see what works and what doesn’t. Never ever give up!

See you until next time. Happy campaigning!